How to Run Seminars and Workshops Presentation Skills for Consultants Trainers Teachers and Salespeople 4th edition by Robert Jolles 9781119374336 1119374332

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ISBN 10: 1119374332
ISBN 13: 9781119374336 
Author: Robert L. Jolles

Make your message stick with expert help from this classic trainer’s resource

How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery.

Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to “in the pit” performance and working with trainees hands-on, straightforward guidance shows you how to

How to Run Seminars and Workshops Presentation Skills for Consultants Trainers Teachers and Salespeople 4th Table of contents:

Part I: Getting Started
Chapter 1: Creating a Seminar Business

• Branding Yourself
• General versus Closed Seminars
• Keynotes
• Seminars and Workshops
• Marketing Your Programs
• Speakers’ Bureaus
• Third-Party Marketing
• Summary

Chapter 2: Working with Adult Audiences

• Create an Atmosphere Conducive to Training
• Build and Maintain Interest
• Capitalize on the Experience of Adult Trainees
• Structure Your Presentation Logically
• Use Activity to Promote Involvement
• Set Definite Goals
• Use Repetition to Increase Retention of Critical Information
• Tell Trainees What You Require of Them
• Motivate Adult Trainees to Learn
• Make the Presentation Visual
• Satisfy the Information Needs of the Trainees
• Summary

Chapter 3: Recognizing Trainees’ Levels of Behavior

• Level One—The Unconscious Incompetent
• Level Two—The Conscious Incompetent
• Level Three—The Conscious Competent
• Level Four—The Unconscious Competent
• The Four Levels of Behavior in Action
• The Next Level
• Summary

Chapter 4: The Personality Parade: Training All Different Types of People

• The Loner Trainee
• The Quiet Trainee
• The Amiable Trainee
• The Discouraged Trainee
• The Enlightener Trainee
• The Joker Trainee
• The Reliant Trainee
• The Sniper
• Some Closing Thoughts
• Summary

Chapter 5: The Pace Race: How to Train Groups with Diverse Needs

• How to Pace a Course for a Large Group with Wildly Diverse Needs
• What Not to Do when Training Diverse Groups
• How to Work with the Slowpoke
• How to Work with the Whiz Kid
• Summary

Chapter 6: Anatomy of an 8:00 a.m. Start: Finalizing On-Site Preparations

• 7:00 a.m.: Arrive Early to Ensure Everything Is Ready
• 7:30 a.m.: Arrange Who Sits Where
• 7:45 a.m.: It’s Time for Music to Create a Relaxed Atmosphere
• 7:50 a.m.: Greeting Your Trainees
• 8:00 a.m.: Let’s Get Ready to Rumble!
• 8:10 a.m.: Time to Break the Ice
• 8:30 a.m.: Expectation Time
• Summary

Part II: Delivery: The Art of Making Great Presentations
Chapter 7: The Secret of Success: Selling Your Presentation

• Introducing the UPPOPPR Process
• Mastering the UPPOPPR
• Introducing the UPPOP Process
• Summary

Chapter 8: Thirty Tips on Maintaining Interest

• What to Do about Sleepy Trainees
• Summary

Chapter 9: The Art of Effective Questioning: Getting Trainees Involved

• Types of Questions
• Preparing and Coaching Trainees to Answer Questions
• Techniques for Asking Questions
• Do’s and Don’ts of Questioning
• Summary

Chapter 10: Using Visual Aids

• Flip Charts
• Video
• Objects for Demonstrations
• Pointers
• Dos and Don’ts
• Some Final Thoughts
• Summary

Chapter 11: Technology and Training

• The Technical Revolution
• Presentation Software
• Laptop Computers
• Projectors
• Additional Projector Technology
• Troubleshooting
• Other Considerations
• Music
• Electronic Whiteboards and Copy Boards
• Document Cameras
• Summary

Chapter 12: Taking Your Training Online

• The Challenges of Online Training
• The Strengths of Online Training
• Natural Fits for Online Delivery
• Tips for Successful Online Delivery
• Tips for Successful Online Videos
• Letting Others Know about Your Online Presence
• Summary

Chapter 13: Giving Feedback and Coaching

• Pitfalls to Avoid
• Giving Feedback without Intimidating Trainees
• Coaching Using the Three Ss
• Summary

Chapter 14: Tricks of the Trade

• Summary

Part III: Improving the Training Process
Chapter 15: Inside the Mind of a Professional Speaker: How to Present Your Best Self

• Always Present a Positive and Enthusiastic Attitude
• Don’t Advertise Any Lack of Experience
• How to Handle Illness on the Job
• Surviving with a Split Personality
• Stay in Training Shape
• Be Confident, Not Arrogant
• Coping with Doubt
• Working with Anxiety
• Summary

Chapter 16: The Value of Good Training: Hiring Effective Trainers

• Meet the New Breed of Presenters
• Whom to Hire
• Summary

Chapter 17: Avoiding the Training Trap: Problems with Relevance and Respect

• How to Build Credibility and Gain Respect for Training
• Training Can’t Solve All Business Problems
• Validating Your Training Programs
• Summary

Chapter 18: Developing a Training Staff

• Emphasize the Quality of Your Training Programs
• Make Sure Trainers Work with the Curriculum Developers
• Promote Consistency in Course Content and Training Style
• Summary

Chapter 19: Evaluation and Support

• Evaluating Trainees
• Evaluating the Trainer
• Advance Preparation Using Preschools
• Realistic Expectations
• Summary

Chapter 20: Adventures in Cross-Training

• Factors to Consider before Cross-Training Trainers
• How to Cross-Train a New Presenter
• Don’t Be a Perfectionist
• Power and Its Many Misuses
• Summary

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