Globalizing Asian Religions Management and Marketing 1st edition by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, Tamasin Ramsay, Emeritus Hirochika Nakamaki, Yoshihide Sakurai, Peter Clarke ISBN 9462981442 978-9462981447

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ISBN 10:  9462981442 
ISBN 13: 978-9462981447
Author: Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, Tamasin Ramsay, Emeritus Hirochika Nakamaki, Yoshihide Sakurai, Peter Clarke

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributin

Globalizing Asian Religions Management and Marketing 1st Table of contents:

1. Introduction
Section 1. Theoretical Approaches
2. Globalization and the Marketing Strategies of Japanese New Religions Abroad with Special Reference to Brazil, Africa and Thailand
3. A Management Perspective on the Mission Strategies and Global Organizational Structure of the Unification Church
Section 2. Empirical Investigations: East Asian Religions
4. Post-War Peace Movements
5. The Development of Japanese New Religions in Korea
6. Falun Gong in Song and Dance
Section 3. Empirical Investigations: Southeast and South Asian Religions
7. Asian NRMs Are Not All Success Stories
8. The Propogation of Thai Theravada Buddhism Overseas
9. Contextualizing the Global
10. Spreading Soul Consciousness
Section 4. Empirical Investigations: Japanese Religions in Europe and the Americas
11. Shin Buddhism (Jōdo Shinshū) in Europe
12. The Eastward Transmission of Buddhism across the Pacific
13. The Management and Marketing of Tenrikyō in its Strategy of Global Expansion
14. Transnationalization of Japanese Religions in a Globalized World
15. The Significance of Sacred Places in the Proselytization of NRMs
16. Habitat Segregation and Epidemicalization of Japanese Religions in the Americas
Section 5. Future Perspectives: Globalizing New Religions in a Postmodern World
17. Modern New Religions’ Responses to Globalization in a Post-Modern World

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