Global Business Strategy Multinational Corporations Venturing into Emerging Markets 1st edition by Kazuyuki Motohashi ISBN 4431562885 978-4431562887

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ISBN 10: 4431562885
ISBN 13: 978-4431562887
Author: Kazuyuki Motohashi

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.

This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Global  Business  Strategy Multinational Corporations Venturing  into Emerging Markets 1st Table of contents:

1. Introduction

   • The importance of emerging markets in global business
   • Definition and characteristics of emerging markets
   • The strategic challenges for multinational corporations
   • Overview of the book’s goals and structure

2. Chapter 1: Understanding Emerging Markets

   • Economic, social, and political characteristics of emerging markets
   • Key drivers of growth in emerging economies
   • Market opportunities and risks
   • Understanding consumer behavior in emerging markets

3. Chapter 2: The Role of Multinational Corporations in Global Business

   • The evolution and role of MNCs in the global economy
   • How MNCs shape market dynamics in both developed and emerging markets
   • The impact of globalization on business strategies

4. Chapter 3: Entry Strategies for Emerging Markets

   • Different entry modes: direct investment, joint ventures, franchising, licensing, and more
   • Advantages and risks of each entry mode
   • Case studies of successful and unsuccessful market entries

5. Chapter 4: Market Research and Localization

   • The importance of market research in emerging economies
   • Adapting products and services to local needs and preferences
   • Strategies for localization vs. standardization
   • Consumer behavior analysis in emerging markets

6. Chapter 5: Building Competitive Advantage in Emerging Markets

   • The role of innovation, technology, and branding
   • Creating value propositions for emerging market consumers
   • Leveraging local resources and partnerships
   • Competition and strategic positioning in emerging markets

7. Chapter 6: Managing Risks in Emerging Markets

   • Political, economic, and currency risks
   • Navigating regulatory environments and local laws
   • Managing cultural and ethical challenges
   • Risk management strategies for MNCs

8. Chapter 7: Cross-Cultural Management in Emerging Markets

   • Cultural challenges when managing international teams
   • Leadership styles and organizational structures in emerging markets
   • Strategies for managing cross-cultural teams and negotiations
   • Developing a global mindset in local and expatriate employees

9. Chapter 8: Financial Strategies for Multinationals in Emerging Markets

   • Financing international operations in emerging markets
   • Currency fluctuations, repatriation of profits, and tax strategies
   • Capital structure decisions in foreign markets
   • Financial risk management and hedging strategies

10. Chapter 9: Strategic Alliances and Partnerships

• The role of local partnerships in entering emerging markets
• Joint ventures, alliances, and acquisitions as strategies for market entry
• Managing relationships with local businesses and governments
• Case studies of successful partnerships in emerging economies

11. Chapter 10: Ethical and Corporate Social Responsibility (CSR) in Emerging Markets

• The role of CSR in global business strategy
• Addressing social and environmental challenges in emerging markets
• Ethical considerations when operating in different cultural contexts
• MNCs’ contributions to sustainable development in emerging economies

12. Chapter 11: The Future of Multinational Corporations in Emerging Markets

• Emerging market trends and their impact on global business strategy
• The role of technology and digital transformation
• Future challenges and opportunities for MNCs in emerging economies
• Recommendations for MNCs looking to expand into these markets

13. Conclusion

• Summary of key insights and strategies for MNCs
• The evolving role of emerging markets in global business
• Final thoughts on building sustainable and competitive strategies

14. References

15. Index

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