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Author: Elitsa Petrova
Genesis of Strategic Management by Elitsa Petrova includes six main topics. The first topic presents the strategic management by carrying out a historical review of military and business strategies. The ancient Chinese, Indian, Japanese, Greek and Byzantine strategy theories, theories of European Renaissance and strategic thought from the 18th – 19th century, the American influence on strategic thought are presented and analysed. The key strategic business schools are discussed in the second part of the topic. The second topic examines the concept of management, the functional areas of modern management, the concept of strategy, and the concept of strategic management. The third topic examines the business environment of an organisation. The fourth topic shows how to define the objectives, mission and vision of the organisation. The fifth topic presents traditional and modern models for strategic market analysis. The sixth topic summarizes the types of strategies in business.
Genesis of Strategic Management 1st Table of contents:
History of military strategic thought
History of business strategic thought
Strategy and strategic management
The concept of management
Strategy and strategic management
Business environment of an organisation
Essence of organisations
Analysis of the business environment of an organisation
Competition and competitive advantages
Basic goals, mission and vision of an organisation. Ethical standards
Basic goals, mission and vision
Organisational culture and ethical standards
Strategic market analysis
Traditional models for strategic market analysis
Analysis of the portfolio of an organisation
Formulating strategies and strategic partnerships
Types of strategies
Formulating a strategy
Forms of strategic partnerships
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