Fundamentals of Business 1st edition by Stephen Skripak 0997920173 9780997920178
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Authors:Stephen J. Skripak , Series:Management [275] , Author sort:Skripak, Stephen J. , Languages:Languages:eng , Published:Published:Aug 2016 , Publisher:Virginia Tech
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Product details:
ISBN 10:0997920173
ISBN 13:9780997920178
Author:Stephen Skripak
Fundamentals of Business, Second Edition (2018) is an 372-page open education resource freely available online at https://doi.org/10.21061/fundamentals-of-business and intended to serve as a faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license https://creativecommons.org/licenses/by-nc-sa/4.0 without attribution to the original author or publisher at their request.
Fundamentals of Business 1st Table of contents:
Chapter 1 The Foundations of Business
Chapter 2 Economics and Business
Chapter 3 Ethics and Social Responsibility
Chapter 4 Business in a Global Environment
Chapter 5 Forms of Business Ownership.
Chapter 6 Entrepreneurship: Starting a Business
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations
Chapter 9 Operations Management
Chapter 10 Motivating Employees
Chapter 11 Managing Human Resources
Chapter 12 Union/Management Issues
Chapter 13 Marketing: Providing Value to Customers
Chapter 14 Pricing Strategy
Chapter 15 Hospitality and Tourism
Chapter 16 Accounting and Financial Information
Chapter 17 Personal Finances
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