Full Frontal PR Getting People Talking about You Your Business or Your Product 1st Edition by Richard Laermer, Michael Prichinello 1576600998 9781576600993

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ISBN 10: 1576600998

ISBN 13: 9781576600993

Author: Richard Laermer; Michael Prichinello

For years, consultant Laermer has showed small businesses how to build buzz and get media coverage. Now he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. You’ll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you’re looking to raise your profile and reach new customers, then this book will help your company break through the clutter and into the center of attention.–From publisher description

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