Foundations of Marketing 9th edition by William Pride, Ferrell ISBN 0357129466 978-0357129463

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ISBN 10: 0357129466
ISBN 13:  978-0357129463
Author:  William Pride,Ferrell

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource — Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You’ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today’s fast-paced business world. MindTap, today’s leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Foundations of Marketing 9th Table of contents:

Preface

• Overview of the 9th Edition
• The Role of Marketing in Today’s Business Environment
• How to Use This Book for Maximum Learning

Chapter 1: The Role of Marketing in the Economy

• The Definition and Importance of Marketing
• How Marketing Drives Economic Growth
• Key Concepts: Value, Exchange, and Relationship Building
• The Marketing Environment

Chapter 2: Strategic Marketing Planning

• Understanding the Marketing Process
• The Marketing Mix (4Ps)
• Setting Marketing Objectives
• The Role of Market Research
• SWOT Analysis for Marketing

Chapter 3: Consumer Behavior

• The Consumer Decision-Making Process
• Factors Influencing Consumer Behavior
• Psychological and Social Influences on Purchasing Decisions
• Segmentation and Targeting of Consumer Markets

Chapter 4: Marketing Research

• The Importance of Market Research
• Methods of Collecting Marketing Data
• Quantitative and Qualitative Research
• Analyzing and Interpreting Market Data
• Ethical Considerations in Marketing Research

Chapter 5: Market Segmentation and Targeting

• Identifying Market Segments
• Evaluating Segment Attractiveness
• Positioning Products for Target Markets
• Segmenting Consumer and Business Markets

Chapter 6: Product Development and Branding

• The Product Life Cycle (PLC)
• New Product Development Process
• Brand Identity and Brand Equity
• Positioning and Differentiating Products
• Managing Product Portfolios

Chapter 7: Pricing Strategies

• The Role of Pricing in the Marketing Mix
• Factors Affecting Pricing Decisions
• Pricing Techniques and Models
• Price Sensitivity and Elasticity
• Ethical Pricing Strategies

Chapter 8: Distribution and Channel Management

• The Role of Distribution in Marketing
• Designing Distribution Channels
• Logistics and Supply Chain Management
• Managing Channel Relationships
• E-commerce and Digital Distribution Channels

Chapter 9: Promotion and Integrated Marketing Communications

• The Importance of Communication in Marketing
• The Marketing Communications Mix
• Advertising, Public Relations, and Sales Promotion
• Personal Selling and Direct Marketing
• Social Media and Digital Marketing Strategies

Chapter 10: Digital Marketing

• The Evolution of Digital Marketing
• Social Media Marketing and Content Marketing
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Email Marketing and Mobile Marketing
• Digital Analytics and Measuring ROI

Chapter 11: Global Marketing

• Marketing in a Globalized World
• Cultural Considerations and International Market Research
• Global Branding and Positioning
• Challenges in International Distribution and Pricing
• Adapting Marketing Strategies for Different Cultures

Chapter 12: Ethical and Social Responsibility in Marketing

• The Role of Ethics in Marketing
• Corporate Social Responsibility (CSR)
• Sustainable Marketing Practices
• Marketing’s Impact on Society
• Legal Issues in Marketing

Chapter 13: Marketing in the Future

• Emerging Marketing Trends
• The Impact of Technology on Marketing
• Marketing Automation and Artificial Intelligence
• Sustainability and the Green Marketing Movement
• Preparing for Changes in Consumer Behavior

Conclusion

• Key Takeaways from the Book
• The Importance of Marketing in Today’s Business Landscape
• Moving Forward: How to Apply What You’ve Learned

Glossary

• Key Marketing Terms Defined

References

• Academic and Industry Sources Used

Index

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