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Firm Internationalization Intangible Resources and Development 1st Edition by Sophie Nivoix, Christian Marcon ISBN 9781000938265 1000938263

Name: Firm Internationalization Intangible Resources and Development 1st Edition by Sophie Nivoix, Christian Marcon ISBN 9781000938265 1000938263
SKU: EB-24850
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Authors:Sophie Nivoix , Series:Management [755] , Author sort:Nivoix, Sophie , Ids:DOI , Languages:Languages:eng , Published:Published:Jan 2024 , Publisher:Routledge , Comments:Comments:In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject. The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies. Firm Internationalization: Mobilization of Intangible Resources will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.

SKU: EB-24850 Category: eBook PDF Tags: Christian Marcon, Development, Firm Internationalization, Intangible Resources, Sophie Nivoix

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Product details:
ISBN 10: 1000938263
ISBN 13: 9781000938265
Author: Sophie Nivoix, Christian Marcon

In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject. The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies. Firm Internationalization: Mobilization of Intangible Resources will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.

Firm Internationalization Intangible Resources and Development 1st Edition Table of contents:

Part 1 Network resources for internationalization

1 The choice of entry modality—an approach based on the concept of proximity

2 Local practice of a business network for a foreign investor: the case of an Algerian business network

3 Valorization of expertise of an Agricultural Technical Institute on the international stage: opportunities and managerial innovation

4 Crowdfunding potential: a two-country study of awareness and intention toward crowdfunding

5 Acculturation inside partnerships in the Russian car industry

Part 2 The mobilization of cultural resources internationally

6 Digital serious games for training and research on soft skills in international management

7 Proficiency in the International Language of Management as a discursive identity resource

8 Managing cultural integration in a Franco-German acquisition

9 Cultural diversity and social innovation in non-profit organizations

Part 3 The resources of SMEs in emerging countries facing the international market

10 The internationalization of SMEs in a transition economy

11 Anticipation capacity of SMEs and transgenerational entrepreneurship: the case of family SMEs in Alexandria

12 Fair trade certification between the international and the territorial: management or creation of paradoxes? The case of women’s argan oil cooperatives in Morocco

Conclusion

Index

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