Financial Times Prentice Hall Presenting to Win The Art of Telling Your Story 1st Edition by Jerry Weissman 0130464139 9780130464132

Financial Times Prentice Hall Presenting to Win The Art of Telling Your Story 1st Edition by Jerry Weissman – Ebook PDF Instant Download/Delivery. 0130464139, 9780130464132

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Product details: 

ISBN 10: 0130464139 

ISBN 13: 9780130464132

Author: Jerry Weissman

In Presenting to Win: Persuading Your Audience Every Time, the world’s #1 presentation consultant shows how to connect with even the toughest, most high-level audiences–and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all–and learn to tell compelling stories that focus on what’s in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation–and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book’s easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world’s most jaded investors.

Financial Times Prentice Hall Presenting to Win The Art of Telling Your Story 1st Table of contents: 

 

Introduction: The Wizard of Aaaahs

You and Your Audience

The Problem with Presentations

The Power Presentation

Persuasion: Getting from Point A to Point B

Audience Advocacy

Getting Aha!s

The Power of the WIIFY

What’s In It For You?

WIIFY Triggers

The Danger of the Wrong “You”

Getting Creative: The Expansive Art of Brainstorming

The Data Dump

Managing the Brainstorm: The Framework Form

Brainstorming: Doing the Data Dump Productively

Focus before Flow

Finding Your Flow

The 16 Flow Structures

Which Flow Structure to Choose?

Guidelines for Selecting a Flow Structure

The Value of Flow Structures

The Four Critical Questions

Capturing Your Audience Immediately

Seven Classic Opening Gambits

Compound Opening Gambits

Linking to Point B

Tell ’em What You’re Gonna Tell ’em

90 Seconds to Launch

Winning Over the Toughest Crowd

Communicating Visually

The Proper Role of Graphics

Presenter Focus

Less Is More

Perception Psychology

Graphic Design Elements

Making the Text Talk

Bullets Versus Sentences

Wordwrap

Crafting the Effective Bullet Slide

Minimize Eye Sweeps with Parallelism

Using the Build

Bullet Levels

Verbal Style

Visual Style

Text Guidelines

Making the Numbers Sing

The Power of Numeric Graphics

Bar Charts

Pie Charts

Typography in Numeric Graphics

The Hockey Stick

Using Graphics to Help Your Story Flow

The 35,000-Foot Overview

Graphic Continuity Techniques

Presenter Focus Revisited

Graphics and the 35,000-Foot View

Bringing Your Story to Life

Verbalization: The Magic Ingredient

Spaced Learning

Internal Linkages

Internal Linkages in Action

Phraseology

Customizing Your Presentation

The Power of Customization

The Illusion of the First Time

External Linkages

Gathering Material for Customization

External Linkages in Action

Pitching in the Majors

End with the Beginning in Mind

It All Starts with Your Story

Practice, Practice, Practice

Every Audience, Every Time

Tools of the Trade

The Presentation Environment

Presentation Checklists

The Four Critical Questions

WIIFY Triggers

Seven Classic Opening Gambits

16 Flow Structures

12 Internal Linkages

Seven External Linkages

Five Graphic Continuity Techniques

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