Fashion Communication in the Digital Age 1st edition by Nadzeya Sabatini, Teresa Sadaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni ISBN 3031385438 9783031385438
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Authors:Nadzeya Sabatini · Teresa Sádaba · , Series:Management [389] , Author sort:·, Nadzeya Sabatini · Teresa Sádaba , Languages:Languages:eng , Published:Published:Aug 2023 , Publisher:Springer
Fashion Communication in the Digital Age 1st edition by Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni – Ebook PDF Instant Download/Delivery. 3031385438, 978-3031385438
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Product details:
ISBN 10: 3031385438
ISBN 13: 978-3031385438
Author: Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field.
These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely:
– to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication;
– to share methodological approaches;
– toexpand the dialogue between communications studies and fashion-related disciplines;
– to encourage junior researchers to pursue their scientific interests in this field.
Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Fashion Communication in the Digital Age 1st Table of contents:
Social Media and Emerging Technologies in Fashion
Front Matter
The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
Instagram: Digital Behavior in Luxury Fashion Brands
Metartisanry: Fashion, Metaverse, and the Future of Artisanry in Brazil
Metaverse and Its Communication: The Future is Here. True or False?
Extended Reality (XR) in the Digital Fashion Landscape
A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion
Communicating Digitalised Supply Chain Transparency: Towards a Guide for Fashion SMEs
How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?
The Perks of Being Digital: Nikeland – A Case Study
Fashion Between Local and Global
How Swiss Watchmaking Brands are Communicating Made in Switzerland
Made in Italy? Images and Narratives of Afro-Italian Fashion
European Fashion Companies and Chinese Social Media Influencers
Developments of Cultural Appropriation in Fashion: An In-Progress Research
What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries
Fashion Between Individual and Social Identities
Homo Consumens, Amidst Advertising and ‘Sports’ Fast Fashion: The Role of Ethics in Marking Out the Vulnerability of Consumers
Ryunosuke Okazaki: Fashion through the Prism of Posthuman and Affect Theories
Exploring Symbolic Effect of New Media: The Impact of Bilibili on Gen Z’s Cohort Identity and Aesthetic Choices in Fashion
Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia
Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion?
The Political Potential of Glamour: The Example of Underwear
Images of Fashion
Fashion Shows: The Greatest Show on Earth
Virgil Abloh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube
Teleworking and Video-Meetings: Does Fashion Fit?
Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics
Towards a More Elaborate Understanding of the Fashion Photoshoot – An Aesthetic Production with the Element of Age
Fashion Heritage
Rethinking Fashion Storytelling Through Digital Archives and Immersive Museum Experiences
When Shoe Heritage is on Display
Corporate Fashion Museums Communication Strategies: The Case of the Louis Vuitton Maison de Famille in Asnières-sur-Seine
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