European Consumers in the Digital Era 1st Edition by Małgorzata Bartosik Purgat 9781000756074 1000756076

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Authors:Małgorzata Bartosik-Purgat , Series:Management [1070] , Tags:This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies; including smartphones; AR; IoT; AI; and social media; as well as cultural changes and the Covid-19 pandemic.; consumer behaviour; digital consumers; digitalisation; AI; Internet of Things; social media , Author sort:Bartosik-Purgat, Małgorzata , Languages:Languages:eng , Published:Published:Aug 2022 , Publisher:Routledge, , Comments:Comments:This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.