Essentials of Strategic Planning in Healthcare 3rd edition by Jeffrey Harrison ISBN 1640552014 978-1640552012

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ISBN 10: 1640552014
ISBN 13:  978-1640552012
Author: Jeffrey Harrison

An organization may know its current situation down to the last pack of gauze or vial of insulin—but does it know what’s in its future? Successful healthcare strategic planning not only needs to measure how well a hospital or health system is currently performing but also must anticipate what lies ahead. Essentials of Strategic Planning in Healthcare is a complete guide to developing and implementing a strategic plan. Starting with an examination of leadership’s role in strategic planning and the impact of organizational culture, the book then explores the essential techniques, tools, and data for developing a strategic plan and recommends strategic planning initiatives across the continuum of healthcare services. Taking a futurist perspective, author Jeffrey P. Harrison acknowledges the constant changes in regulatory and quality requirements and the evolving healthcare innovations that strategic planning must consider. A comprehensive case study woven throughout the book allows readers to assume the role of strategic planners and apply what they are learning to the entire strategic planning process. This revised edition includes insight into the modern healthcare system and an exploration of trends in mergers and acquisitions, system growth, and value-based care. Additional updates include: current data on healthcare spending, hospital statistics, healthcare employment, and the use of healthcare technology; new content on the use of artificial intelligence and big data in healthcare, as well as the benefits of block chain technology; coverage of future advances in healthcare, including genomics and Medicare for All; and expanded marketing content, including the latest trends in websites, digital outlets, and social media. In addition to study questions and practical exercises in each chapter that are linked to the book’s case study, this edition also offers online exercises to expand students’ learning. Incorporating the latest developments with best practices, this book aims to be the primary resource for university courses in healthcare strategic planning.

Essentials of Strategic Planning in Healthcare 3rd Table of contents:

1. Introduction to Strategic Planning in Healthcare

   • The importance of strategic planning in healthcare
   • Key components of a successful strategic plan
   • Differences between strategic planning in healthcare and other sectors

2. Healthcare System Overview

   • Understanding the structure of healthcare systems
   • Key players in the healthcare industry
   • The challenges and opportunities facing modern healthcare organizations

3. Fundamentals of Strategic Planning

   • The strategic planning process: steps and phases
   • Aligning organizational goals with healthcare needs
   • Identifying and assessing internal and external factors (SWOT analysis)

4. Vision, Mission, and Values in Healthcare

   • Crafting a clear and compelling vision and mission
   • The role of values in guiding healthcare organizations
   • Examples of effective mission statements in healthcare

5. Environmental Assessment and Strategic Analysis

   • Tools for analyzing the healthcare environment (PESTLE, SWOT)
   • Understanding market trends and patient needs
   • Identifying key healthcare industry drivers

6. Setting Strategic Goals and Objectives

   • Establishing clear, measurable goals
   • Prioritizing strategic initiatives
   • Aligning goals with the organization’s vision and mission

7. Strategic Options and Business Models in Healthcare

   • Identifying potential strategies for healthcare organizations
   • Evaluating and selecting business models
   • Innovative approaches to healthcare delivery

8. Implementation of the Strategic Plan

   • Developing action plans and timelines
   • Resource allocation and management
   • Engaging stakeholders in plan implementation

9. Monitoring and Evaluation of Strategic Plans

   • Key performance indicators (KPIs) in healthcare
   • Measuring the success of strategic initiatives
   • Adjusting and refining the strategic plan as needed

10. Challenges in Strategic Planning for Healthcare

    • Common barriers and pitfalls in healthcare strategic planning
    • Overcoming resistance to change
    • Managing uncertainties and risks in the healthcare environment

11. Healthcare Leadership and Strategic Planning

    • The role of leadership in strategic planning
    • Building a strategic planning culture in healthcare organizations
    • Case studies of successful healthcare leaders

12. The Future of Healthcare Strategic Planning

    • Emerging trends in healthcare and their impact on strategy
    • The role of technology and innovation in healthcare planning
    • Preparing for future challenges in healthcare systems

13. Case Studies in Healthcare Strategic Planning

    • Real-world examples of strategic planning in action
    • Lessons learned from successful healthcare strategies
    • Application of strategic planning models in different healthcare settings

14. Conclusion: Key Takeaways and Best Practices

    • Recap of strategic planning essentials in healthcare
    • Best practices for long-term success in healthcare strategic management

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