Essentials of Management Information Systems 10th Edition by Jane Laudon, Kenneth Laudon ISBN 0133051108 9780133051105

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Product details:
ISBN 10: 0133051108
ISBN 13: 9780133051105
Author: Jane Laudon, Kenneth Laudon

 A comprehensive introduction to the role of information systems in businesses. This edition focuses on the key concepts, tools, and technologies that drive business operations and decision-making in the digital age. The book covers topics such as data management, enterprise systems, cloud computing, cybersecurity, and the strategic use of information systems to gain competitive advantage. With real-world examples and case studies, it helps students understand how businesses use technology to enhance efficiency, productivity, and innovation. The 10th edition also highlights emerging trends in the information systems field, making it a vital resource for students of business and IT.

Essentials of  Management Information Systems 10th Edition Table of contents:
Chapter 1: Business Information Systems in Your Career
Shortening Lines at Disney World: Technology to the Rescue
Running the Business from the Palm of Your Hand
UPS Competes Globally with Information Technology
Are Electronic Medical Records a Cure for Health Care?
Chapter 2: Global E-Business and Collaboration
America’s Cup 2010: USA Wins with Information Technology
Can Airlines Solve Their Baggage Handling
Piloting Valero with Real-Time Management
Collaboration and Innovation at Procter & Gamble
Chapter 3: Achieving Competitive Advantage with Information Systems
Verizon or AT&T: Which Digital Strategy Will Prevail?
Technology Helps Starbucks Find New Ways to Compete
Burton Snowboards Speeds Ahead with Nimble Business Processes
Will Technology Save the Publishing Industry?
Chapter 4: IT Infrastructure: Hardware and Software
BART Speeds Up with a New IT Infrastructure
Green Data Centers: Good for Business?
Should You Use Your iPhone for Work?
Should Businesses Move to the Cloud?
Chapter 5: Foundations of Business Intelligence:
Databases and Information Management
Banco de Credito del Peru Banks on Better Data Mangement
Asking the Customer by Asking the Database
Controversy Whirls Around the Consumer Product Safety Database
Text Mining For Gold?
Chapter 6: Telecommunications, the Internet, and Wireless Technology
Hyundai Heavy Industries Creates a Wireless Shipyard
The Battle Over Net Neutrality
Monitoring Employees on Networks: Unethical or Good Business?
Apple, Google, and Microsoft Battle for Your Internet Experience
Chapter 7: Securing Information Systems
You’re On Facebook? Watch Out!
Stuxnet and the Changing Face of Cyberwarfare
How Secure Is Your Smartphone?
Sony: The World’s Largest Data Breach?
Chapter 8: Achieving Operational Excellence and
Customer Intimacy: Enterprise Applications
Cannondale Learns to Manage a Global Supply Chain
Southwest Airlines Takes Off With Better Supply Chain Management
Customer Relationship Management Heads to the Cloud
Summit Electric Lights Up with a New ERP System
Chapter 9: E-commerce: Digital Markets, Digital Goods
Groupon’s Business Model: Social and Local
Walmart, Amazon, eBay: Who Will Dominate Internet Retailing?
Social Commerce Creates New Customer Relationships
To Pay or Not to Pay: Zagat’s Dilemma
Chapter 10: Improving Decision Making and Managing Knowledge
What to Sell? What Price to Charge? Ask the Data
Colgate-Palmolive Keeps Managers Smiling with Executive Dashboards
IBM’s Watson: Can Computers Replace Humans?
Zynga Wins with Business Intelligence
Chapter 11: Building Information Systems and Managing Projects
A New Ordering System for Girl Scout Cookies
Honam Petrochemical’s Quest for Better Management Reports
DST Systems Scores with Scrum and Application Lifecycle Management
JetBlue and WestJet: A Tale of Two IS Projects
Chapter 12: Ethical and Social Issues in Information Systems
Behavioral Targeting and Your Privacy: You’re the Target
Life on the Grid: iPhone Becomes iTrack
Too Much Information?
When Radiation Therapy Kills

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