Essentials of Business 11th Edition by Anthony Liuzzo, Ruth Calhoun Hughes ISBN 1260734544 9781260734546

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Product details:
ISBN 10: 1260734544
ISBN 13: 9781260734546
Author: Anthony Liuzzo, Ruth Calhoun Hughes

The new, eleventh edition of the Essentials of Business Law program is a practical, concise, and broad-based introduction to the vibrant field of business law. While continuing to offer all the features that have made this title successful, this new edition includes a chapter on the areas of law affected by social media, updated content, and enhanced support materials. Both the traditional areas of law, such as contracts and property, and the emerging areas of law, such as e-commerce and environmental, are covered in short, informative chapters written to capture the essence of each topic.

The objective of the text throughout its coverage is ease – ease of use, ease of teaching, ease of assessment, and ease of understanding. It has been developed for those seeking a more fundamental overview of the concepts and principles that are vital to the understanding of business law.

Essentials of Business 11th Edition Table of contents:

1. The Business World

   • Introduction to Business
   • Types of Business Ownership
   • Business Ethics and Social Responsibility
   • The Role of Government in Business
   • Understanding the Global Economy

2. Business and the Economy

   • Economic Systems and Their Impact on Business
   • The Role of Supply and Demand
   • Market Structures
   • Fiscal and Monetary Policy
   • Global Economic Trends

3. Business Ethics and Social Responsibility

   • Defining Business Ethics
   • Ethical Decision-Making
   • Corporate Social Responsibility
   • The Role of Ethical Leadership

Part 2: Business Ownership and Entrepreneurship
4. Forms of Business Ownership

• Sole Proprietorships
• Partnerships
• Corporations
• Franchises
• Business Structures and Legal Issues

5. Entrepreneurship and Small Business
   • Characteristics of Entrepreneurs
   • Starting a Small Business
   • Managing Small Businesses
   • Financing a Small Business
   • The Role of Innovation in Business

Part 3: Management and Leadership
6. Management and the Role of Managers

• The Functions of Management: Planning, Organizing, Leading, and Controlling
• Managerial Skills and Responsibilities
• Decision Making in Management
• Leadership and Motivation

7. Organizational Structure and Behavior

   • Types of Organizational Structures
   • Organizational Behavior and Culture
   • Group Dynamics and Teamwork
   • Leadership Styles and Approaches

8. Human Resource Management

   • Recruiting and Hiring Employees
   • Training and Development
   • Compensation and Benefits
   • Labor Relations and Employment Law

Part 4: Marketing
9. Marketing Basics

• The Marketing Concept
• The Marketing Mix (4 Ps)
• Market Research
• Segmentation and Targeting

10. Product and Price Strategy

    • Product Development and Lifecycle
    • Branding and Positioning
    • Pricing Strategies and Models
    • Product Pricing and Consumer Behavior

11. Distribution and Promotion

    • Distribution Channels
    • Retailing and Wholesaling
    • Advertising and Promotion Strategies
    • Public Relations and Sales Promotion

Part 5: Finance and Accounting
12. Financial Management
– The Role of Finance in Business
– Financial Planning and Analysis
– Financial Statements: Income Statement, Balance Sheet, Cash Flow Statement
– Budgeting and Forecasting

13. Accounting and the Role of Financial Reporting

    • Basic Accounting Principles
    • The Accounting Cycle
    • Managing Business Cash Flow
    • Understanding Financial Ratios

14. Managing Investments and Financial Markets

    • Investment Basics
    • Stock and Bond Markets
    • Risk and Return
    • Portfolio Management

Part 6: Operations and Technology
15. Operations Management
– The Role of Operations in Business
– Managing Production and Services
– Quality Control and Improvement
– Supply Chain Management

16. Technology and Innovation in Business
    • The Role of Technology in Business Operations
    • Information Systems and Technology Management
    • E-commerce and Digital Business
    • Innovation and Emerging Technologies

Part 7: Legal and International Business
17. Business Law
– Understanding Business Law
– Contracts and Agreements
– Consumer Protection Laws
– Employment Law and Ethics

18. International Business
    • Global Trade and Investment
    • International Business Strategies
    • Cultural and Political Challenges in International Business
    • The Role of International Organizations

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