Empowering Marketing and Sales with HubSpot 1st edition by Resa Gooding ISBN 1838987142 978-1838987145

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ISBN 10:  1838987142
ISBN 13: 978-1838987145
Author: Resa Gooding 

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.

This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

Empowering Marketing and Sales with HubSpot 1st Table of contents:

Introduction

• Overview of HubSpot and Its Role in Modern Marketing and Sales
• The Evolution of Inbound Marketing
• How This Book Can Help You Master HubSpot Tools

Chapter 1: Getting Started with HubSpot

• Introduction to HubSpot’s Platform and Key Features
• Setting Up Your HubSpot Account
• Navigating the HubSpot Dashboard
• Understanding HubSpot’s Tools and Ecosystem

Chapter 2: HubSpot CRM: Managing Customer Relationships

• The Power of a CRM for Sales and Marketing Teams
• Setting Up and Customizing Your HubSpot CRM
• Managing Contacts, Companies, and Deals
• Tracking and Managing Customer Interactions

Chapter 3: Inbound Marketing Fundamentals with HubSpot

• The Inbound Methodology Explained
• Aligning Marketing and Sales for Growth
• Creating Content That Attracts and Engages Customers
• Setting Up and Running Lead Nurturing Campaigns

Chapter 4: Using HubSpot for Content Marketing

• Blogging and Content Creation in HubSpot
• Creating and Managing Landing Pages
• Crafting Calls-to-Action (CTAs) That Convert
• Tracking and Analyzing Content Performance

Chapter 5: HubSpot’s Email Marketing Tools

• Building Email Campaigns in HubSpot
• Segmenting Your Email List for Targeted Campaigns
• Designing Effective Email Templates
• A/B Testing and Optimizing Email Campaigns

Chapter 6: Social Media Marketing with HubSpot

• Integrating HubSpot with Social Media Platforms
• Scheduling and Publishing Social Media Content
• Tracking Social Media Campaign Performance
• Using Social Media to Drive Engagement and Leads

Chapter 7: Marketing Automation and Workflows

• Introduction to HubSpot’s Marketing Automation Tools
• Creating Automated Workflows for Lead Nurturing
• Setting Up Lead Scoring and Lead Management
• Automating Sales and Marketing Processes

Chapter 8: HubSpot Sales Tools

• Overview of HubSpot Sales Features
• Automating Sales Outreach with Sequences
• Tracking Deals and Sales Pipelines
• Managing Sales Performance with Reporting and Analytics

Chapter 9: Aligning Sales and Marketing Teams with HubSpot

• The Importance of Sales-Marketing Alignment
• Using HubSpot’s Tools to Improve Collaboration
• Communicating and Sharing Information Across Teams
• Analyzing Metrics to Drive Continuous Improvement

Chapter 10: Reporting and Analytics in HubSpot

• Introduction to HubSpot Reporting Tools
• Building Custom Reports and Dashboards
• Tracking Campaign and Sales Performance
• Analyzing and Using Data to Make Informed Decisions

Chapter 11: Advanced HubSpot Features and Integrations

• Integrating HubSpot with Other Tools and Platforms
• Using HubSpot’s API for Custom Integrations
• Exploring Advanced Reporting Features
• Leveraging HubSpot’s Enterprise Solutions

Chapter 12: Scaling Your Marketing and Sales with HubSpot

• Scaling HubSpot for Growing Businesses
• Automating and Streamlining Operations
• Building a Scalable Sales and Marketing Strategy
• Case Studies of Successful HubSpot Implementations

Conclusion

• Key Takeaways for Empowering Your Marketing and Sales Teams
• The Future of Marketing and Sales with HubSpot
• Continuing Your HubSpot Education and Certification Paths

Appendices

• A. HubSpot Resources and Support
• B. Glossary of HubSpot Terms
• C. Additional Tools and Integrations for Marketing and Sales Success

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