(Ebook PDF) THE ROUTLEDGE COMPANION TO PUBLIC RELATIONS 1st edition by Donnalyn Pompper 100072896X 9781000728965 full chapters

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ISBN-10 ‏ : ‎9781000728965

ISBN-13 ‏ : ‎100072896X

Author :  Donnalyn Pompper 

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

THE ROUTLEDGE COMPANION TO PUBLIC RELATIONS 1st Table of contents:

Chapter 1: Foundations of Public Relations

• Historical Evolution of Public Relations
• Defining Public Relations: Theoretical and Practical Perspectives
• Core Principles of Public Relations Practice

Chapter 2: Public Relations Theories and Models

• Classical Theories in Public Relations
• Contemporary Models and Frameworks
• The Role of Communication in Public Relations
• Ethical Considerations in Public Relations Theory

Chapter 3: Public Relations and Media Relations

• Building Media Relationships
• Managing Press Conferences and Media Events
• The Role of Journalism in Public Relations
• Case Study: Crisis Management in Media Relations

Chapter 4: Strategic Public Relations Management

• Strategic Planning in Public Relations Campaigns
• Stakeholder Analysis and Engagement
• Measuring Public Relations Effectiveness
• Case Study: Successful Strategic Campaigns

Chapter 5: Digital and Social Media in Public Relations

• The Impact of Social Media on Public Relations
• Digital Content Creation and Management
• Crisis Communication in the Digital Age
• Case Study: Social Media Campaigns

Chapter 6: Public Relations in a Global Context

• Cross-Cultural Communication in Public Relations
• Public Relations Practices in Different Regions
• Globalization and Public Relations Challenges
• Case Study: International Campaign Strategies

Chapter 7: Public Relations in Specific Sectors

• Public Relations in Corporate Organizations
• Nonprofit and Advocacy Public Relations
• Public Relations in Government and Politics
• Case Study: Public Relations in Healthcare

Chapter 8: Public Relations Ethics and Social Responsibility

• Ethical Challenges in Public Relations
• Corporate Social Responsibility and Public Relations
• Transparency and Accountability in Communication
• Case Study: Navigating Ethical Dilemmas

Chapter 9: Research Methods in Public Relations

• Quantitative and Qualitative Research Techniques
• Media Monitoring and Content Analysis
• Evaluating Campaign Outcomes
• Case Study: Research-Driven Public Relations

Chapter 10: Emerging Trends and Future Directions

• Public Relations in the Age of Artificial Intelligence
• Sustainability and Environmental Communication
• The Future of Public Relations Education and Practice
• Vision for the Evolution of Public Relations

Chapter 11: Case Studies in Public Relations Practice

• Case Study 1: Crisis Communication in a Global Brand
• Case Study 2: Public Relations for Social Change
• Case Study 3: Leveraging Technology in Public Relations Campaigns

Appendix: Resources and Tools for Public Relations Practitioners

• Public Relations Software and Platforms
• Professional Associations and Certifications
• Recommended Readings and Journals

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