(EBOOK PDF) Technology-Oriented Customer Touchpoints in Context of Services in Retailing A Differentiated Analysis 1st Edition by Tobias Röding 3658405538 9783658405533 full chapters

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Product details:

ISBN-10 :  3658405538 

ISBN-13 : ‎ 9783658405533

Author :   Tobias Röding

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays’ findings, implications for both practice and academia are provided.

Technology-Oriented Customer Touchpoints in Context of Services in Retailing A Differentiated Analysis 1st Table of content:

1. Motivation and Orientation

2. Structure and Content of the Essays

3. Essays

4. Discussion and Implication

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