(EBOOK PDF) Performance Excellence in Marketing Sales and Pricing 1st Edition by Marc Helmold 3031100964 9783031100963 full chapters

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Product details:

ISBN-10 :  3031100964 

ISBN-13 : ‎ 9783031100963

Author: Marc Helmold

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence.  Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

Performance Excellence in Marketing, Sales and Pricing 1st Table of content:

1. Marketing, Sales and Pricing: Introduction

2. Marketing Management as Part of the Corporate Strategy

3. Marketing Concepts

4. B2B and B2C Marketing

5. Sales Management

6. Economic Pricing, 3C-Pricing and Cost-Estimation Concepts

7. Value-Based and Cost-Based Pricing Concepts

8. Service Marketing and Service Sales Management

9. Marketing Mix

10. Market Segmentation, Targeting, Differentiation and Positioning

11. Direct and Indirect Marketing, Sales Promotion and Public Relations

12. Selling Concepts

13. Pricing Strategies and Discount Policy

14. Sales Channels and Sales Partners

15. Innovation Management and New Product Launches

16. International Marketing and Sales

17. Market Research

18. Supply Chain Management and Distribution Channels

19. Promotion and Advertising Strategies

20. Lean Management and Pull as Part of the Marketing Strategy

21. Change Management for Marketing and Sales Activities

22. Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales

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