(EBOOK PDF) Optimistic Marketing in Challenging Times Serving Ever Shifting Customer Needs 2023rd Edition by Bruna Jochims 3031246861 978-3031246869 full chapters

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Product details:

ISBN-10 :   3031246861

ISBN-13 : ‎  978-3031246869

Author :  Bruna Jochims

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences.

 Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs 2023rd Table of content:

1. Introduction

   • Overview of optimistic marketing in challenging times.

2. Understanding Customer Needs

   • Trends, data analysis, and emotional intelligence.

3. Optimistic Marketing Strategies

   • Customer-centric campaigns, technology, and storytelling.

4. Innovation and Resilience

   • Reinventing offerings and embracing agility.

5. Navigating Challenges

   • Creative resource management and real-world case studies.

6. Customer Retention

   • Trust-building, loyalty programs, and brand communities.

7. Sustainability and Ethics

   • Marketing with purpose and sustainable practices.

8. Future Outlook

   • Trends, continuous change, and lasting impact.

9. Conclusion

   • Key takeaways and inspiring optimism.

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