Marketing Mess to Brand Success 1st Edition by Scott Jeffrey Miller – Ebook PDF Instant Download/DeliveryISBN: 1642503800, 978-1642503807
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Product details:
ISBN-10 : 1642503800
ISBN-13 : 978-1642503807
Author: Scott Jeffrey Miller
Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.
Marketing Mess to Brand Success 1st Table of content:
- A Name is Not a Lead
- Hire People Smarter Than You
- Don’t Involve Yourself in Matters Below Your Pay Grade
- Be Vigilant About Managing Your Brand’s Reputation
- Check Your Own Blind Spots
- Stop Overpromising, Start Overdelivering
- Don’t Let Marketing Steal the Credit
- Keep Your Sales Team Close
- Never Violate Your Brand Promise
- Focus on Your Core Audience
- Master the Art of Customer Retention
- Remember That ‘No’ is Also an Answer
- Give Your Customers More Than They Expect
- Differentiate or Die
- Never Stop Building Your Network
- Master the Basics Before You Innovate
- Don’t Confuse Activity with Productivity
- Leverage Storytelling to Elevate Your Brand
- Don’t Try to Be All Things to All People
- Get Comfortable with Feedback
- Your Team’s Weakness is Your Weakness
- Go Where the Puck is Going
- Acknowledge the Contribution of Others
- Your Brand is Only as Strong as Your Employees’ Passion
- Never Sacrifice Long-Term Value for Short-Term Wins
- Your Biggest Competition is Complacency
- Don’t Underestimate the Power of Simplicity
- Never Forget the ‘Why’ Behind Your Brand
- Make Time for Self-Reflection
- Leave a Legacy Worth Remembering
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