(Ebook PDF) Customer Needs And Strategic Management Left right Circles Analysis 1st edition by Andrew Chi fai Chan, Joseph Ko, Conrad Wong, Diamond Tai 9811252882 978-9811252884 full chapters

Customer Needs And Strategic Management: Left-right Circles Analysis 1st edition by Andrew Chi-fai Chan, Joseph H L Ko, Conrad Wong, Diamond Tai – Ebook PDF Instant Download/DeliveryISBN:   9811252882, 978-9811252884 

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Product details:

ISBN-10 ‏ : ‎ 9811252882

ISBN-13 ‏ : ‎ 978-9811252884

Author :  Andrew Chi-fai Chan, Joseph H L Ko, Conrad Wong, Diamond Tai

Often, “Customer First”, or even “Customer as the Sole Purpose”, has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a “Left-Right Circles” theory where customer needs are depicted as the “Left Circle”. The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The “Right Circle” in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.

Customer Needs And Strategic Management: Left-right Circles Analysis 1st Table of contents:

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Chapter 23
Chapter 24
Chapter 25
Chapter 26
Chapter 27
Chapter 28
Chapter 29
Chapter 30
Chapter 31
Chapter 32
Chapter 33
Chapter 34
Chapter 35
Chapter 36

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