(EBOOK PDF) Critical Perspectives on Diversity, Equity, and Inclusion in Marketing 1st Edition by Premier Reference Source 1668435918 978-1668435915 full chapters

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing 1st Edition by Premier Reference Source – Ebook PDF Instant Download/DeliveryISBN: 1668435918, 978-1668435915

Full download Critical Perspectives on Diversity, Equity, and Inclusion in Marketing 1st Edition after payment.

Product details:

ISBN-10 :  1668435918 

ISBN-13 : ‎ 978-1668435915

Author :  Premier Reference Source

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing 1st Table of content:

1. Where Are We on Diversity, Equity, and Inclusion?
2. Overview of Translational Activities to Promote the Inclusion of Migrant Population in Health Communication
3. The Empty Signifier in Ethnic Identity Negotiation
4. Marketing
5. Inclusion of People With Disabilities in Marketing
6. The Legend of the Kola-Nut
7. Exploring Digital Self Among the 21st Century African Consumer
8. Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
9. Young Consumer Vulnerability
10. Young Consumers, Deprivation, and Christmas Commercialisation
11. Multiculturalism, Materialism, and Young Consumer Misbehaviour in Developing Countries
12. Technology and Marketing
13. Consumer Vulnerability in Financial Services Markets
14. Consumer Ageism Towards the Older Population
15. Requirements for Services by Retired Over 50s UK Consumers in the UK
16. Ethics in Marketing
17. Compilation of References
18. About the Contributors
19. Index

People also search for Critical Perspectives on Diversity, Equity, and Inclusion in Marketing 1st:

critical perspectives in marketing
    
critical perspectives on diversity equity and inclusion in marketing
    
what is critical marketing
    
types of critical perspectives
    
critical perspectives in literature