(Ebook PDF) BUSINESS TO BUSINESS MARKETING 2020 2021 1st edition by Richard Miller, Kelli Washington 1577832825 978-1577832829 full chapters

BUSINESS-TO-BUSINESS MARKETING 2020-2021 1st edition by Richard K. Miller, Kelli Washington  – Ebook PDF Instant Download/DeliveryISBN: 1577832825, 978-1577832829

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Product details:

ISBN-10 ‏ : ‎1577832825

ISBN-13 ‏ : ‎978-1577832829

Author :  Richard K. Miller, Kelli Washington

This book provides a comprehensive exploration of the principles, strategies, and practices in business-to-business (B2B) marketing. It covers critical aspects such as market analysis, digital transformation, customer relationship management, and the application of emerging technologies in B2B contexts. Designed for marketing professionals, students, and business leaders, this guide equips readers with the tools to excel in competitive B2B markets while adapting to evolving industry dynamics.

BUSINESS-TO-BUSINESS MARKETING 2020-2021 1st Table of contents:

Chapter 1: Understanding B2B Marketing

• Defining B2B Marketing
• Differences Between B2B and B2C Marketing
• Historical Evolution of B2B Marketing

Chapter 2: B2B Market Analysis

• Market Research for B2B Segments
• Identifying Target Markets
• Competitive Analysis in B2B Industries
• Case Study: Effective Market Segmentation

Chapter 3: B2B Buyer Behavior

• The B2B Buying Process
• Decision-Making Units in B2B Organizations
• Key Factors Influencing B2B Purchases
• Case Study: Understanding Buyer Motivation

Chapter 4: Relationship Management in B2B

• Building Long-Term Client Relationships
• Customer Relationship Management (CRM) Tools
• Trust and Loyalty in B2B Contexts
• Case Study: Successful Client Retention Strategies

Chapter 5: Digital Transformation in B2B Marketing

• The Impact of Digitalization on B2B Markets
• Utilizing Digital Channels for B2B Marketing
• Case Study: Leveraging E-Commerce for B2B Success

Chapter 6: B2B Branding and Positioning

• Building a Strong B2B Brand
• Differentiation and Positioning Strategies
• Case Study: Rebranding in the B2B Market

Chapter 7: Content Marketing for B2B Audiences

• Developing Effective B2B Content
• Thought Leadership and Industry Expertise
• Case Study: Engaging Audiences Through Content Marketing

Chapter 8: Sales Strategies in B2B Marketing

• Integrating Marketing and Sales Functions
• Lead Generation and Conversion Strategies
• Case Study: Optimizing the Sales Funnel

Chapter 9: Emerging Technologies in B2B Marketing

• Artificial Intelligence and Machine Learning Applications
• Big Data and Predictive Analytics in B2B
• Case Study: Enhancing Marketing with Emerging Technologies

Chapter 10: Measuring B2B Marketing Success

• Key Metrics for B2B Campaign Performance
• Evaluating ROI in B2B Marketing
• Case Study: Data-Driven Marketing Decisions

Chapter 11: Global Perspectives on B2B Marketing

• Challenges in International B2B Markets
• Adapting Strategies for Global Audiences
• Case Study: Expanding B2B Operations Worldwide

Chapter 12: Sustainability in B2B Marketing

• Incorporating Sustainability into Marketing Strategies
• The Role of Corporate Social Responsibility (CSR) in B2B
• Case Study: Sustainability-Driven B2B Campaigns

Appendix:

• Tools and Resources for B2B Marketers
• Recommended Readings and Case References
• Industry Associations and Certification Programs

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