(EBOOK PDF) Big Data Analytics for Improved Accuracy Efficienc and Decision Making in Digital Marketing 1st Edition by Amandeep Singh 1799872327 978-1799872320 full chapters

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing 1st Edition by Amandeep Singh  – Ebook PDF Instant Download/DeliveryISBN:1799872327, 978-1799872320

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Product details:

ISBN-10 :  1799872327 

ISBN-13 : ‎ 978-1799872320

Author :  Amandeep Singh

“This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers”

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing 1st Table of content:

1. Enriching User Experience by Transforming Consumer Data Into Deeper Insights
2. A Study on Tools and Techniques of Big Data Analytics for Text Summarization From Multi-Documents
3. Determinant Attributes of Store Choice in Organized Retail
4. Digital Marketing Performance
5. Social Media Crowdsourcing and Marketing
6. Big Data Impacts in Tourism Research
7. Resilience by Academic Institutions During COVID-19
8. Digitalization and Work Behaviour
9. Online Advertising Strategies in Indian and Australian E-Commerce Companies
10. An Empirical Study on Pharmaceutical and Personal Care Stocks Using Sharpe’s Single-Index Model
11. An Influence of Digitalization and Recent Innovations on the Hospitality and Tourism Sector
12. Impact of Digital Marketing on the Buying Behavior of Youth With Special Reference to Uttarakhand State
13. iBranding as a Tool of Integrated Marketing
14. OYO: The Journey
15. Social Media Marketing as New Marketing Tool
16. Developing a Framework to Study the Impact of Contingent Factors on Business Performance Using Strategic Cost Management
17. Compilation of References
18. About the Contributors
19. Index

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