E Commerce Industry Chain 1st edition by Qinghong Shuai, Zhongjun Li, Yun Zhang 9789819900435 9819900433

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Product details:

ISBN 10: 9819900433
ISBN 13: 9789819900435 
Author: Qinghong Shuai, Zhongjun Li, Yun Zhang

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

E Commerce Industry Chain 1st Table of contents:

1. Basics of E-Commerce Development

2. Basic E-Commerce Theory

3. E-Commerce Technology Principles

4. Principles of E-Commerce Production

5. Principles of E-Commerce Transactions

6. Principles of E-Commerce Circulation

7. E-Commerce Consumption Principles

8. E-Commerce Channels and Platforms

9. Cross-Border E-Commerce

10. Summary and Outlook

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