E-Commerce 2021 2022 Business Technology Society 11th edition by Kenneth Laudon, Carol Guercio Traver 1292409320 9781292409320

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ISBN 10: 1292409320 
ISBN 13: 9781292409320
Author: Kenneth C. Laudon, Carol Guercio Traver

Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

E-Commerce 2021 2022 Business Technology Society 11th Table of contents:

Part 1: Introduction to E-commerce
Chapter 1: Introduction to E-Commerce

• Learning Objectives
• Everything on Demand: The “Uberization” of E-commerce
• 1.1 The First Thirty Seconds: Why You Should Study E-commerce
• 1.2 Introduction to E-commerce
  • What Is E-commerce?
  • The Difference Between E-commerce and E-business
  • Technological Building Blocks Underlying E-commerce: The Internet, Web, and Mobile Platform
  • Major Trends in E-commerce
  • Insight on Technology: Will Apps Make the Web Irrelevant?
• 1.3 Unique Features of E-commerce Technology
  • Ubiquity
  • Global Reach
  • Universal Standards
  • Richness
  • Interactivity
  • Information Density
  • Personalization and Customization
  • Social Technology: User-Generated Content and Social Networks
• 1.4 Types of E-commerce
  • Business-to-Consumer (B2C) E-commerce
  • Business-to-Business (B2B) E-commerce
  • Consumer-to-Consumer (C2C) E-commerce
  • Mobile E-commerce (M-commerce)
  • Social E-commerce
  • Local E-commerce
• 1.5 E-commerce: A Brief History
  • E-commerce 1995–2000: Invention
  • E-commerce 2001–2006: Consolidation
  • E-commerce 2007–Present: Reinvention
  • Assessing E-commerce: Successes, Surprises, and Failures
  • Insight on Business: Rocket Internet
• 1.6 Understanding E-commerce: Organizing Themes
  • Technology: Infrastructure
  • Business: Basic Concepts
  • Society: Taming the Juggernaut
  • Insight on Society: Facebook and the Age of Privacy
• 1.7 Academic Disciplines Concerned with E-commerce
  • Technical Approaches
  • Behavioral Approaches
• 1.8 Careers in E-commerce
  • The Company
  • Position: Category Specialist in the E-commerce Retail Program
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
• 1.9 Case Study: Puma Goes Omni
• 1.10 Review
  • Key Concepts
  • Questions
  • Projects
  • References

Chapter 2: E-Commerce Business Strategies

• Learning Objectives
• Australia’s Canva Grows from Startup to Super Unicorn
• 2.1 E-commerce Business Models
  • Introduction
  • Eight Key Elements of a Business Model
  • Value Proposition
  • Revenue Model
  • Market Opportunity
  • Insight on Business: OpenRice Brings Social E-commerce to the Table
  • Competitive Environment
  • Competitive Advantage
  • Market Strategy
  • Organizational Development
  • Management Team
  • Raising Capital
  • Insight on Society: Crowdfunding Takes Off
  • Categorizing E-commerce Business Models: Some Difficulties
• 2.2 Major Business-to-Consumer (B2C) Business Models
  • E-tailer
  • Community Provider
  • Content Provider
  • Portal
  • Insight on Technology: Connected Cars and the Future of E-commerce
  • Transaction Broker
  • Market Creator
  • Service Provider
• 2.3 Major Business-to-Business (B2B) Business Models
  • E-distributor
  • E-procurement
  • Exchanges
  • Industry Consortia
  • Private Industrial Networks
• 2.4 How E-commerce Changes Business: Strategy, Structure, and Process
  • Industry Structure
  • Industry Value Chains
  • Firm Value Chains
  • Firm Value Webs
  • Business Strategy
  • E-commerce Technology and Business Model Disruption
• 2.5 Careers in E-commerce
  • The Company
  • Position: Assistant Manager of E-business
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
• 2.6 Case Study: Weathering the Storm: Twitter Tweaks Its Business Model
• 2.7 Review
  • Key Concepts
  • Questions
  • Projects
  • References

Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure

• Learning Objectives
• The Covid-19 Pandemic: Will the Internet Break?
• 3.1 The Internet: Technology Background
  • The Evolution of the Internet: 1961–The Present
  • The Internet: Key Technology Concepts
  • Packet Switching
  • Transmission Control Protocol/Internet Protocol (TCP/IP)
  • IP Addresses
  • Domain Names, DNS, and URLs
  • Client/Server Computing
  • The Mobile Platform
  • The Internet “Cloud Computing” Model: Hardware and Software as a Service
  • Other Internet Protocols and Utility Programs
• 3.2 Internet Infrastructure and Access
  • The Internet Backbone
  • Internet Exchange Points
  • Tier 3 Internet Service Providers
  • Campus/Corporate Area Networks
  • Mobile Internet Access
  • Telephone-based versus Computer Network-based Wireless Internet Access
  • Other Innovative Internet Access Technologies: Drones, Balloons, and White Space
  • The Internet of Things
  • Insight on Business: The Internet of Everything: Opportunities and Challenges
  • Who Governs the Internet?
• 3.3 The Web
  • Insight on Society: Government Regulation and Surveillance of the Internet
  • Hypertext
  • Markup Languages
  • HyperText Markup Language (HTML)
  • eXtensible Markup Language (XML)
  • Web Servers and Clients
  • Web Browsers
• 3.4 The Internet and the Web: Features and Services
  • Communication Tools
  • E-mail
  • Messaging Applications
  • Online Message Boards
  • Internet Telephony
  • Videoconferencing, Video Chatting, and Telepresence
  • Search Engines
  • Insight on Technology: Zoom in the Midst of the Pandemic
  • Downloadable and Streaming Media
  • Web 2.0 Applications and Services
  • Online Social Networks
  • Blogs
  • Wikis
  • Virtual Reality and Augmented Reality
  • Intelligent Digital Assistants
• 3.5 Mobile Apps: The Next Big Thing Is Here
  • Platforms for Mobile Application Development
  • App Marketplaces
• 3.6 Careers in E-commerce
  • The Company
  • Position: E-commerce Specialist
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
• 3.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand
• 3.8 Review
  • Key Concepts
  • Questions
  • Projects
  • References

Chapter 4: Building an E-Commerce Presence

• Learning Objectives
• Scratch Builds an E-commerce Presence from “Scratch”
• 4.1 Imagine Your E-commerce Presence
  • What’s the Idea? (The Visioning Process)
  • Where’s the Money: Business and Revenue Model
  • Who and Where Is the Target Audience?
  • What Is the Ballpark? Characterize the Marketplace
  • Where’s the Content Coming From?
  • Know Yourself: Conduct a SWOT Analysis
  • Develop an E-commerce Presence Map
  • Develop a Timeline: Milestones
  • How Much Will This Cost?
• 4.2 Building an E-commerce Presence: A Systematic Approach
  • The Systems Development Life Cycle
  • Systems Analysis/Planning: Identify Business Objectives, System Functionality, and Information Requirements
  • System Design: Hardware and Software Platforms
  • Building the System: In-house Versus Outsourcing
  • Insight on Business: OVH Takes E-commerce to the Clouds
  • Testing the System
  • Implementation, Maintenance, and Optimization
  • Alternative Web Development Methodologies
• 4.3 Choosing Software
  • Simple versus Multi-tiered Website Architecture
  • Web Server Software
  • Site Management Tools
  • Dynamic Page Generation Tools
  • Application Servers
  • E-commerce Merchant Server Software Functionality
  • Online Catalog
  • Shopping Cart
  • Credit Card Processing
  • Merchant Server Software Packages (E-commerce Software Platforms)
  • Choosing an E-commerce Software Platform
• 4.4 Choosing Hardware
  • Right-Sizing Your Hardware Platform: The Demand Side
  • Right-Sizing Your Hardware Platform: The Supply Side
• 4.5 Other E-commerce Site Tools
  • Website Design: Basic Business Considerations
  • Tools for Search Engine Optimization
  • Tools for Interactivity and Active Content
  • Java, Java Server Pages (JSP), and JavaScript
  • Active Server Pages (ASP) and ASP.NET
  • ColdFusion
  • PHP, Ruby on Rails (RoR), and Django
  • Other Design Elements
  • Personalization Tools
  • The Information Policy Set
• 4.6 Developing a Mobile Website and Building Mobile Applications
  • Insight on Society: Designing for Accessibility
  • Planning and Building a Mobile Presence
  • Mobile Presence: Design Considerations
  • Cross-Platform Mobile App Development Tools
  • Mobile Presence: Performance and Cost Considerations
• 4.7 Careers in E-commerce
  • The Company
  • Position: UX Designer
  • Insight on Technology: Klook Sets Its Sights on New Vistas
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
• 4.8 Case Study: Skyscanner: The One-stop Travel Platform
• 4.9 Review
  • Key Concepts
  • Questions
  • Projects
  • References

Chapter 5: E-Commerce Security and Payment Systems

• Learning Objectives
• Ransomware: The New Business of Hostage-Taking
• 5.1 The E-commerce Security Environment
  • The Scope of the Problem
  • The Underground Economy Marketplace: The Value of Stolen Information
  • What Is Good E-commerce Security?
  • Dimensions of E-commerce Security
  • The Tension Between Security and Other Values
  • Security versus Ease of Use
  • Public Safety and the Criminal Uses of the Internet
• 5.2 Security Threats in the E-commerce Environment
  • Malicious Code
  • Potentially Unwanted Programs (PUPs)
  • Phishing
  • Hacking, Cybervandalism, and Hacktivism
  • Data Breaches
  • Credit Card Fraud/Theft
  • Insight on Society: The Marriott Data Breach
  • Identity Fraud
  • Spoofing, Pharming, and Spam (Junk) Websites
  • Sniffing and Man-in-the-Middle Attacks
  • Denial of Service (DoS) and Distributed Denial of Service (DDoS) Attacks
  • Insider Attacks
  • Poorly Designed Software
  • Social Network Security Issues
  • Mobile Platform Security Issues
  • Cloud Security Issues
  • Insight on Technology: Think Your Smartphone Is Secure?
  • Internet of Things Security Issues
• 5.3 Technology Solutions
  • Protecting Internet Communications
  • Encryption
  • Symmetric Key Cryptography
  • Public Key Cryptography
  • Public Key Cryptography Using Digital Signatures and Hash Digests
  • Digital Envelopes
  • Digital Certificates and Public Key Infrastructure (PKI)
  • Limitations of PKI
  • Securing Channels of Communication
  • Secure Sockets Layer (SSL), Transport Layer Security (TLS) and HTTPS
  • Virtual Private Networks (VPNs)
  • Wireless (Wi-Fi) Networks
  • Protecting Networks
  • Firewalls
  • Proxy Servers
  • Intrusion Detection and Prevention Systems
  • Protecting Servers and Clients
  • Operating System and Application Software Security Enhancements
  • Anti-Virus Software
• 5.4 Management Policies, Business Procedures, and Public Laws
  • A Security Plan: Management Policies
  • Insight on Business: Are Biometrics the Solution for E-commerce Security?
  • The Role of Laws and Public Policy

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