Digital Peripheries The Online Circulation of Audiovisual Content from the Small Market Perspective 1st edition by Petr Szczepanik, Pavel Zahrádka, Jakub Macek, Paul Stepan 3030448509 9783030448509

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Product details:

ISBN 10: 3030448509 
ISBN 13: 9783030448509
Author: Petr Szczepanik, Pavel Zahrádka, Jakub Macek, Paul Stepan

This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets. 

Digital Peripheries The Online Circulation of Audiovisual Content from the Small Market Perspective 1st Table of contents:

1. Introduction: Theorizing Digital Peripheries
2. Small, Middle, Test: Rescaling Peripheral Media Markets
3. On the Boundaries of Digital Markets
4. Territoriality of Copyright Law
5. Geoblocking: At Odds with the EU Single Market and Consumer Expectations
6. The Czech and Slovak Audiovisual Market as a Laboratory Experiment for the Digital Single Market in Europe
7. Television Distribution in Flanders: Who Takes the Lead and Is Content Always King?
8. Industry Divide: The Interdependence of Traditional Cinematic Distribution and VOD in Poland
9. Channels and Barriers of Cross-Border Online Circulation: Central and Eastern Europe as a Digital Periphery
10. Digital Film and Television Distribution in Greece: Between Crisis and Opportunity
11. Finding Larger Transnational Media Markets: Media Practices of the Vietnamese Diasporic Community
12. Configurable Culture in Wealthy and Developing Markets: A Comparative Cross-National Perspective
13. Structured Film-Viewing Preferences and Practices: A Quantitative Analysis of Hierarchies in Screen and Content Selection Among Young People in Flanders
14. Uses Genres and Media Ensembles: A Conceptual Roadmap for Research of Convergent Audiences

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