Digital Marketing QuickStart Guide 1st edition by Benjamin Sweeney – Ebook PDF Instant Download/Delivery.9781945051463,1945051469
Full download Digital Marketing QuickStart Guide 1st edition after payment
Product details:
ISBN 10: 1945051469
ISBN 13: 9781945051463
Author:Benjamin Sweeney
THE ULTIMATE BEGINNER’S GUIDE TO DIGITAL MARKETING IN 2024 **Includes FREE Digital Bonuses! Digital Marketing Toolkit, SEO Guide, Worksheets and More!** Learn Why QuickStart Guides are Loved by Over 1 Million Readers Around the World The future of business growth is digital. Are you prepared? Everything You Need to Know About Digital Marketing in a Comprehensive, Easy-to-Understand Guide Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Written by a Digital Marketing Expert with Over 10 Years of Experience Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: Entrepreneurs who want to take control of their digital marketing and grow their business Freelancers and members of the gig economy looking to diversify their service offerings Business and marketing students who need a digital marketing edge Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: How to use digital marketing channels to connect with more people and win more customers How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online How to boost your search rankings and get your business seen by the millions of people using search engines every day How to use social media marketing to increase engagement and round out an effective marketing strategy With Digital Marketing QuickStart Guide, You’ll Easily Understand These Crucial Concepts: Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! **LIFETIME ACCESS TO FREE BONUS RESOURCES** Digital Marketing QuickStart Guide comes with lifetime access to FREE digital resources you can access from inside the book including: Complete SEO Guide & Checklists Copywriting Success Blueprint Digital Marketing Toolkit and more!
Digital Marketing QuickStart Guide 1st Table of contents:
PART I – Digital Marketing 101
| 1 | A Crash Course in Marketing Concepts
What Is Marketing?
Why Is Marketing Important?
Different Marketing Perspectives
The Marketing Mix
Alternative Interpretations of the Marketing Mix
Brand Positioning
Tying It All Together
Traditional Marketing vs. Digital Marketing
| 2 | Core Digital Marketing Concepts
Customer Lifetime Value (CLV)
Calculating CLV
CLV and Average Order Value
Key Digital Marketing Concepts
A Review of the Media Mix
Using the Media Mix to Best Effect
| 3 | Who Are You Selling To?
Your Market
The Customer Avatar
Narrowing Your Market through Segmentation
The Customer Journey
| 4 | What Are You Selling?
The Value Ladder
Crafting an Offer
Crafting a Hyper-Compelling Offer
| 5 | What Are Your Objectives?
What Do You Want to Achieve?
SMART Goals
Digital Marketing SERVEs
SERVE and Effective Goal Setting in Action
Potential Obstacles
On Budgeting
PART II – TOOLS OF THE TRADE
| 6 | Coming In for a Landing
Thinking about Your Website as a Tool
Exploring the Role of Landing Pages
Opt-In Pages
Sales Pages
Webinar Registration Landing Pages
Best Practices
Metrics to Measure
Compliance
| 7 | Capturing Traffic
Attracting Traffic through Earned Media
Search Engine Optimization (SEO)
SEO for Two Sets of Readers
Optimizing for Human Readers
Keywords
Content Is King
What Is Content?
The Strategic Role of Content
Content and Audience Temperature
Social Content
Associated Metrics
| 8 | Directing Traffic
Paid Search
Display Advertising
Video
Shopping
Selecting Keywords
Associated Metrics
| 9 | Social
The Evolving Nature of Social Media
Social Media Marketing and Campaigns
Advertising on Social Media
Chat and Messenger
Damage Control at the Speed of Social
Associated Metrics
| 10 | Following Up with Email
The Money Is in the List
Getting Subscribers
The Anatomy of an Email
Converting Subscribers
Intimacy Equals Extreme Personalization
An Email Sequence Crash Course
Associated Metrics
PART III -EXECUTION
| 11 | Building a Sound Marketing Strategy
The Digital Marketing Funnel
Tying It All Together – Lifecycle Marketing
Building a Funnel
A Final Thought on Digital Marketing Funnels
| 12 | Digital Marketing Efficiency
Behavior-Based Automation
Optimizing Campaigns
Troubleshooting Poor Performance
The Larger Role of Digital Marketing
Conclusion
Privacy Concerns Will Continue to Grow
Consumer Expectations Will Be More Stringent
Gen Z Is Coming, and They Grew Up on Social
People also search for Digital Marketing QuickStart Guide 1st :
digital marketing in 2023 a quickstart guide
what should a digital marketing strategy include
how can i start digital marketing at home
what is digital marketing for beginners
what is digital marketing and how do i get started