Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution 1st edition by Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani ISBN 179981419X 978-1799814191

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ISBN 10: 179981419X  
ISBN 13:  978-1799814191
Author: Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani 

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution 1st Table of contents:

Chapter 1: Industry 4.0 in the Context of the Triple Bottom Line of Sustainability

ABSTRACT

INTRODUCTION

FINDINGS

FUTURE RESEARCH DIRECTIONS

APPENDIX

REFERENCES

ADDITIONAL READING

KEY TERMS AND DEFINITIONS

Chapter 2: How Industry 4.0 Changes the Value Co-Creation Process

ABSTRACT

INTRODUCTION

THEORETICAL BACKGROUND ON INDUSTRY 4.0

METHODOLOGY

RESEARCH OBJECT 1: OPPORTUNITIES AND THREATS OF ENABLING TECHNOLOGIES

RESEARCH OBJECT 2: TO IDENTIFY WHICH ELEMENTS OF THE CUSTOMER VALUE CO-CREATION PROCESS ARE MODIFIED BY INDUSTRY 4.0

DISCUSSION AND CONCLUSION

REFERENCES

Chapter 3: Achieving Environmental Sustainability Through Industry 4.0 Tools

ABSTRACT

INTRODUCTION

BACKGROUND

THE ITALIAN ENEA SYMBIOSIS PLATFORM

FUTURE RESEARCH DIRECTIONS AND LIMITATIONS

CONCLUSION

ACKNOWLEDGMENT

REFERENCES

KEY TERMS AND DEFINITIONS

Chapter 4: Renewable Energy and Economic Growth

ABSTRACT

INTRODUCTION

GLOBAL TRENDS

THE NEXUS BETWEEN RENEWABLE ENERGY AND ECONOMIC GROWTH

CONCLUSION

REFERENCES

KEY TERMS AND DEFINITIONS

ENDNOTES

Chapter 5: Innovative Business Models in Digital Firms

ABSTRACT

INTRODUCTION

LITERATURE BACKGROUND

DESIGN AND METHODOLOGY

FINDINGS AND DISCUSSIONS

CONCLUSION

ACKNOWLEDGMENT

REFERENCES

KEY TERMS AND DEFINITIONS

ENDNOTES

Chapter 6: Environmental Sustainability to Support Competitiveness

ABSTRACT

INTRODUCTION

BACKGROUND AND RESEARCH DESIGN

THE OPINION OF SCHOLARS: LITERATURE REVIEW

THE OPINION OF PRACTITIONERS: SURVEY AMONG COMPANIES

REFERENCES

KEY TERMS AND DEFINITIONS

Chapter 7: Sustainable Innovation in Fashion Products

ABSTRACT

INTRODUCTION

SUSTAINABLE INNOVATION STRATEGY: A FOCUS ON FASHION PRODUCTS

WHAT RESOURCES EXIST FOR SUSTAINABLE INNOVATION STRATEGY IN FASHION INDUSTRY?

METHODOLOGICAL CHOICES

RESULTS

DISCUSSION

CONCLUSION

REFERENCES

ADDITIONAL READING

KEY TERMS AND DEFINITIONS

ENDNOTE

Chapter 8: Life Cycle Management and Sharing Economy

ABSTRACT

INTRODUCTION

BACKGROUND

METHODOLOGY

RESULTS

DISCUSSIONS

CONCLUSIONS

REFERENCES

Chapter 9: B Corp Certification for a Circular Economy Approach and a Sustainable Pathway

ABSTRACT

INTRODUCTION

MAIN FOCUS OF THE CHAPTER

FUTURE RESEARCH DIRECTIONS

CONCLUSION

REFERENCES

KEY TERMS AND DEFINITIONS

ENDNOTE

Chapter 10: Ecodesign Strategies and Customer Value

ABSTRACT

INTRODUCTION

METHODOLOGY

DISCUSSION

CONCLUSION AND FUTURE RESEARCH DIRECTIONS

REFERENCES

ENDNOTES

Chapter 11: The Importance of Consumer Perception of Corporate Social Responsibility to Meet the Need for Sustainable Consumption

ABSTRACT

INTRODUCTION

THEORETICAL BACKGROUND

EMPIRICAL RESEARCH

DISCUSSION OF THE RESULTS

CONCLUSION AND FUTURE RESEARCH DIRECTIONS

REFERENCES

ADDITIONAL READING

KEY TERMS AND DEFINITIONS

ENDNOTES

Chapter 12: The Effect of Packaging Material on Consumer Evaluation and Choice

ABSTRACT

INTRODUCTION

MATERIALS AND METHOD

RESULTS

DISCUSSION

FUTURE RESEARCH DIRECTIONS

REFERENCES

ADDITIONAL READING

KEY TERMS AND DEFINITIONS

Chapter 13: The Evolution of Fast Food in a Customer-Driven Era

ABSTRACT

INTRODUCTION

MAIN FOCUS OF THE CHAPTER

CONCLUSION

FUTURE RESEARCH DIRECTIONS

ACKNOWLEDGMENT

REFERENCES

ADDITIONAL READING

KEY TERMS AND DEFINITIONS

Chapter 14: Consumer Behavior

ABSTRACT

INTRODUCTION

THE RESEARCH PROBLEM

CONCEPTUAL FRAMEWORK

THEORETICAL FRAMEWORK

METHODOLOGY

ANALYSIS OF RESEARCH RESULTS

CONCLUSION

REFERENCES

KEY TERMS AND DEFINITIONS

APPENDIX

Chapter 15: Millennial’s Involvement in Corporate Social Responsibility

ABSTRACT

INTRODUCTION

BACKGROUND

RESULTS

SOLUTIONS AND RECOMMENDATIONS

CONCLUSION

REFERENCES

KEY TERMS AND DEFINITIONS

APPENDIX 1

APPENDIX 2

Compilation of References

About the Contributors

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