Creating Your Library Brand Communicating Your Relevance and Value to Your Patrons 1st Edition by Elisabeth Doucett ISBN 0838909620 9780838909621

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Product details:

ISBN 10: 0838909620

ISBN 13: 978-0838909621

Author:  Elisabeth Doucett 

Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons 1st Edition: 

From McDonald’s arches to Nike’s swoosh, logos are part of the everyday landscape. These are the visual representations of brands’ extensive marketing stories, defining the meaning and message of the company.

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference. With branding scaled and tailored to the nonprofit public library arena, this guide

• Clarifies marketing and branding
• Explains where to start
• Shows how to define the message and grab attention with visuals
• Considers pitfalls

The book covers everything from working with outside experts to evaluating and maintaining your library’s brand, illustrated by case studies from other libraries. For those who have made a start, the chapters stand on their own―librarians can pick up wherever they left off. End-of-chapter exercises enhance the feedback process. Tips, suggestions for success, and answers to frequently asked questions ensure your team collaborates on a library brand that will bring more patrons through the door!

 

Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons 1st Edition Table of contents:

1. Defining Marketing and Branding
2. Why Brand?
3. Who Should Be Involved in Branding?
4. The Ideal Brand
5. The Brand Audit
6. The Story: Defining Your Message
7. The Visuals: Attention-Grabbing Support for Your Message
8. Brand Standards, Brand Advocates, and Marketing
9. How to Work with Outside Help
10. Evaluating Your Brand: Short-Term and Long-Term
11. Maintaining Your Brand
12. Blogs and Brands
13. Common Pitfalls and False Assumptions

 

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