COVID-19 Technology and Marketing Moving Forward the New Normal 1st edition by Vanessa Ratten, Park Thaichon ISBN 9811614415 978-9811614415

COVID-19, Technology & Marketing Moving Forward & the New Normal 1st edition by Vanessa Ratten, Park Thaichon – Ebook PDF Instant Download/Delivery.  9811614415 978-9811614415
Full download COVID-19, Technology & Marketing Moving Forward & the New Normal 1st edition after payment

Product details:

 
ISBN 10:  9811614415
ISBN 13: 978-9811614415
Author: Vanessa Ratten, Park Thaichon 

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.
Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management.
The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

COVID-19, Technology & Marketing Moving Forward & the New Normal 1st Table of contents:

Preface

• Introduction to the Impact of COVID-19 on Marketing and Technology
• Purpose of the Book
• How to Use This Book to Navigate the Post-Pandemic Landscape

Chapter 1: The Pandemic’s Impact on the Global Economy

• Understanding the Economic Shift Brought by COVID-19
• Consumer Behavior Changes During the Pandemic
• Business Adaptation to Uncertainty
• The Acceleration of Digital Transformation

Chapter 2: The Role of Technology in the Post-Pandemic World

• How Technology Became Essential in a Remote and Contactless World
• The Rise of E-commerce and Digital Marketing
• Remote Work and Its Implications for Businesses
• Tech-Driven Customer Engagement: The Future of Interaction

Chapter 3: Marketing in the Age of Social Distancing

• Adapting Marketing Strategies for Social Distancing and Lockdowns
• The Shift to Online and Virtual Events
• Reimagining Customer Experiences in a Remote World
• The Role of Social Media and Digital Platforms During Crisis

Chapter 4: Accelerating Digital Transformation: A Marketing Perspective

• How COVID-19 Fast-Tracked Digital Marketing Trends
• Embracing AI, Automation, and Big Data for Smarter Marketing
• The Importance of Omnichannel Marketing in the New Normal
• Building Resilient Digital Strategies

Chapter 5: Consumer Behavior in the New Normal

• Shifts in Consumer Attitudes and Priorities Post-COVID
• The Growing Importance of Health, Safety, and Sustainability
• Changing Expectations for Brands and Customer Service
• The Shift Towards Localism and Community Support

Chapter 6: Navigating Crisis Communications and Branding

• Developing a Crisis Communication Strategy
• Authenticity, Transparency, and Empathy in Marketing Messaging
• Rebuilding Trust with Consumers After the Pandemic
• Case Studies of Brands That Thrived Through Crisis Communications

Chapter 7: E-Commerce Growth: Adapting to the Digital Marketplace

• The Surge of E-Commerce During and After COVID-19
• Key E-Commerce Trends and Innovations Post-Pandemic
• Optimizing the Online Shopping Experience
• The Future of Retail: Blending Physical and Digital Experiences

Chapter 8: The Future of Advertising: Innovation and Adaptation

• Shifting Advertising Strategies for a Post-COVID World
• Leveraging Programmatic Advertising and AI in Marketing
• Influencer Marketing and its Evolving Role
• Privacy, Data Security, and Ethical Advertising in the New Normal

Chapter 9: Sustainability and Corporate Responsibility in Marketing

• The Growing Demand for Ethical and Sustainable Practices
• How Brands Can Embrace Sustainability to Drive Loyalty
• Marketing and Corporate Social Responsibility (CSR) Post-Pandemic
• Case Studies of Brands Leading in Sustainability Efforts

Chapter 10: The New Normal: Rebuilding and Innovating Marketing Strategies

• Rethinking Marketing Fundamentals for the Future
• The Importance of Agility and Innovation in Marketing
• Long-Term Changes in Consumer Preferences and Behaviors
• Preparing for Future Crises: Building Resilience in Marketing Plans

Chapter 11: The Future of Work and Marketing Teams

• Remote Marketing Teams and Collaboration Tools
• Building a Diverse, Adaptable Marketing Workforce
• Upskilling for the Digital Age: Preparing for the Future
• The Role of Leadership in the Post-Pandemic Marketing Landscape

Conclusion

• Key Insights for Moving Forward in the New Normal
• Embracing Change and Continuously Innovating
• The Role of Technology and Marketing in Shaping the Future
• Final Thoughts on Adaptation, Resilience, and Growth

Appendices

• A. Resources for Digital Marketing and Technology Tools
• B. Recommended Readings on Marketing, Technology, and Crisis Management
• C. Case Studies of Successful Brand Transformations
• D. Glossary of Key Terms
• E. Index

People also search for COVID-19, Technology & Marketing Moving Forward & the New Normal 1st:

covid-19 digital transformation & technology mckinsey

covid moving forward

covid 19 technology innovations

covid-19 technology and marketing

a technology lockdown