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Contemporary issues in strategic management 1st edition by Paul Phillips, Luiz Moutinho 1317380320 9781317380320

Name: Contemporary issues in strategic management 1st edition by Paul Phillips, Luiz Moutinho 1317380320 9781317380320
SKU: EB-20768
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Authors:Moutinho, Luiz , Series:Strategic Studies [70] , Author sort:Moutinho, Luiz , Languages:Languages:eng , Published:Published:Mar 2018 , Publisher:Taylor & Francis

SKU: EB-20768 Category: eBook PDF Tags: Competitive Advantage, Contemporary Issues, Luiz Moutinho, MANAGEMENT, Paul Phillips, Strategic

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ISBN-10 : 1317380320

ISBN-13 : 9781317380320

Author: Paul Phillips, Luiz Moutinho

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

Contemporary issues in strategic management 1st Table of contents:

1 Introduction

Part 1 Strategic Management Primer

2 Strategy

3 Strategic Analysis

4 Case Study Analysis

Part 2 Globalisation

5 Creating The Global Organisation

6 Creating Value in a Global Context

7 Emerging Economies

Part 3 Contemporary Themes

8 Strategic Agility And Design

9 Business Ethics

10 Digital Strategy

11 Small and Medium-Sized Enterprises

12 Strategic Performance Measurement

Part 4 Radical/Futures Themes

13 Strategic Thinking

14 The Future of The Future

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