Contemporary Business 14th Edition by David L Kurtz ISBN 1118057732 9781118057735

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Product details:

ISBN 10: 1118057732 
ISBN 13: 9781118057735
Author: David L. Kurtz

2011 Version! Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the “Green Business” boxes in every chapter to provide student’s with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

Contemporary Business 14th Table of contents:

Part 1: Introduction to Business

1. Business in a Changing World
   • The Nature of Business
   • Types of Businesses
   • The Role of Ethics and Social Responsibility in Business
   • The Global Business Environment
2. Business in a Digital World
   • E-commerce and the Digital Economy
   • Information Technology and Business

Part 2: Business Organization 3. Business Ownership and Entrepreneurship

• Sole Proprietorships, Partnerships, and Corporations
• Franchising and Startups
• The Role of Entrepreneurs in the Economy

4. Management and Leadership
   • The Role of Management
   • Management Styles and Leadership
   • Decision Making and Problem Solving

Part 3: Human Resources 5. Managing Human Resources

• Recruitment and Staffing
• Employee Motivation and Retention
• Compensation and Benefits
• Legal Issues in Human Resource Management

Part 4: Marketing 6. The Marketing Environment

• Market Research
• Consumer Behavior
• The Marketing Mix (Product, Price, Place, Promotion)

7. Product and Service Management
   • Product Life Cycle
   • Branding and Packaging
   • Services Marketing
8. Marketing Strategies
   • Marketing Strategies and Plans
   • Digital and Social Media Marketing
   • Global Marketing

Part 5: Finance 9. Financial Management

• Understanding Financial Statements
• Budgeting and Forecasting
• Capital Investment and Financial Markets

10. Accounting and Financial Analysis

• The Basics of Accounting
• Financial Ratios and Performance Evaluation

Part 6: Operations and Production 11. Operations Management

• The Role of Operations in Business
• Supply Chain Management
• Quality Control and Continuous Improvement

12. Managing Production

• Manufacturing Processes
• Service Operations and Efficiency

Part 7: Business Law and Ethics 13. Business Law and Contracts

• Types of Business Laws
• Contract Law and Legal Obligations
• Ethical Issues in Business

14. International Business

• Global Trade and Economics
• International Marketing
• Legal and Ethical Issues in International Business

Part 8: Business Strategy 15. Strategic Management

• Formulating Business Strategies
• Competitive Advantage
• Global Business Strategies

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