Consumer Behavior Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser ISBN 1260100049 9781260100044

Consumer Behavior Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser – Ebook PDF Instant Download/Delivery.  1260100049 ,9781260100044
Full download Consumer Behavior Building Marketing Strategy 14th Edition after payment

Product details:
ISBN 10: 1260100049
ISBN 13: 9781260100044
Author: David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

Consumer Behavior Building Marketing Strategy 14th Edition Table of contents:

Part 1: Introduction to Marketing Strategy

• Chapter 1: The Role of Marketing Strategy in Business Success
• Chapter 2: Analyzing the Marketing Environment
• Chapter 3: Understanding the Consumer and Organizational Buyers

Part 2: Strategic Planning Process

• Chapter 4: Developing and Implementing Marketing Strategy
• Chapter 5: Setting Marketing Objectives and Allocating Resources
• Chapter 6: Market Segmentation, Targeting, and Positioning

Part 3: Consumer Behavior and Marketing

• Chapter 7: Consumer Behavior and Marketing Strategy
• Chapter 8: Factors Influencing Consumer Behavior
• Chapter 9: The Consumer Decision-Making Process

Part 4: Marketing Research and Analysis

• Chapter 10: Marketing Research for Strategy Development
• Chapter 11: Analyzing Consumer and Market Data
• Chapter 12: Competitive Analysis and Market Intelligence

Part 5: Product Strategy

• Chapter 13: Product Development and Life Cycle Management
• Chapter 14: Product Branding and Positioning
• Chapter 15: Managing the Product Portfolio

Part 6: Pricing Strategy

• Chapter 16: The Role of Pricing in Marketing Strategy
• Chapter 17: Pricing Techniques and Methods
• Chapter 18: Dynamic Pricing and Market-Oriented Pricing

Part 7: Distribution Strategy

• Chapter 19: Distribution Channels and Logistics
• Chapter 20: Retailing and Wholesaling Strategies
• Chapter 21: E-commerce and Online Distribution Strategies

Part 8: Promotion Strategy

• Chapter 22: Integrated Marketing Communications
• Chapter 23: Advertising, Public Relations, and Sales Promotion
• Chapter 24: Personal Selling and Digital Marketing

Part 9: International Marketing Strategy

• Chapter 25: Global Marketing Environment
• Chapter 26: Global Market Entry Strategies
• Chapter 27: International Marketing and Cultural Considerations

Part 10: Ethical Issues in Marketing Strategy

• Chapter 28: Ethical Challenges in Marketing
• Chapter 29: Social Responsibility and Sustainable Marketing Practices

Part 11: Evaluating Marketing Performance

• Chapter 30: Measuring and Managing Marketing Performance
• Chapter 31: Marketing Audits and Strategy Evaluation

Appendices:

• Appendix A: Marketing Strategy Case Studies
• Appendix B: Tools and Resources for Marketing Strategy Development
• Glossary
• Index

People also search for Consumer Behavior Building Marketing Strategy 14th Edition:

 consumer behavior building marketing strategy 14th edition

consumer behavior building marketing strategy 15th edition pdf

consumer behavior building marketing strategy 15th edition pdf free

consumer behavior building marketing strategy 14th edition pdf