Consumer Behavior 8th Edition by Wayne Hoyer Deborah MacInnis Rik Pieters ISBN‎ 0357721292 978-0357721292

Consumer Behavior 8th Edition by Wayne Hoyer, Deborah MacInnis, Rik Pieters – Ebook PDF Instant Download/Delivery. ‎ 0357721292 978-0357721292
Full download Consumer Behavior 8th Edition after payment

Product details:

ISBN 10: 0357721292 
ISBN 13: 978-0357721292
Author: Wayne Hoyer, Deborah MacInnis, Rik Pieters 

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

Consumer Behavior 8th Table of contents:

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Appendix: Developing Information about Consumer Behavior.
Part II: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity.
3. From Exposure to Comprehension.
4. Memory and Knowledge.
5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort.
Part III: THE PROCESS OF MAKING DECISIONS.
7. Problem Recognition and Information Search.
8. Judgment and Decision Making Based on High Effort.
9. Judgment and Decision Making Based on Low Effort.
10. Post-Decision Processes.
Part IV: THE CONSUMER’S CULTURE.
11. Social Influences on Consumer Behavior.
12. Consumer Diversity.
13. Household and Social Class Influences.
14. Psychographics: Values, Personality, and Lifestyles.
Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.
15. Innovations: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society

People also search for Consumer Behavior 8th:

what are the 4 factors that influence consumer behavior

journal of consumer behavior

factors influencing consumer behavior

types of consumer behavior

gen z consumer behavior