Consumer Behavior 12th Edition by Leon Schiffman, Joseph Wisenblit ISBN 9780137504503 0137504500

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Product details:
ISBN 10: 0137504500
ISBN 13: 9780137504503
Author: Leon Schiffman, Joseph Wisenblit

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For consumer behavior courses.

Strategic applications for understanding consumer behavior

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and issues. This includes the role of new media, technological advances, and recent ethical concerns affecting the industry.

Consumer Behavior 12th Edition Table of contents:

Chapter 1: Introduction to Consumer Behavior

• The Importance of Consumer Behavior
• The Role of Consumer Behavior in Marketing
• Consumer Behavior Models
• The Changing Consumer Landscape
• Marketing and Consumer Behavior Research

Chapter 2: Consumer Motivation and Emotion

• Theories of Motivation
• Motivation and Consumer Needs
• Emotion in Consumer Behavior
• The Role of Emotion in Decision Making
• The Impact of Motivation on Marketing Strategies

Chapter 3: Consumer Perception

• The Perceptual Process
• Sensation and Perception
• The Influence of Perception on Consumer Behavior
• The Role of Attention in Marketing
• Perception and Brand Image

Chapter 4: Learning and Consumer Behavior

• Theories of Learning
• Classical and Operant Conditioning
• Cognitive Learning Theories
• The Role of Memory in Consumer Behavior
• Consumer Involvement and Learning

Chapter 5: Personality and Consumer Behavior

• Personality and Consumer Choices
• Psychographics and Consumer Segmentation
• The Big Five Personality Traits
• Brand Personality
• The Role of Self-Concept in Consumer Behavior

Chapter 6: Consumer Attitudes and Attitude Change

• The Nature of Attitudes
• Theories of Attitude Formation
• Attitude Change Strategies
• Measuring Attitudes
• The Role of Attitudes in Consumer Behavior

Chapter 7: The Consumer Decision-Making Process

• The Stages of Consumer Decision Making
• The Role of Involvement in Decision Making
• Information Search and Evaluation of Alternatives
• The Impact of Perceived Risk on Decision Making
• Post-Purchase Behavior and Customer Satisfaction

Chapter 8: Group Influence and Consumer Behavior

• The Role of Social Groups in Consumer Behavior
• Reference Groups and Opinion Leaders
• Social Influences on Consumer Decision Making
• Family and Household Decision Making
• The Impact of Social Media on Consumer Behavior

Chapter 9: Culture and Consumer Behavior

• The Role of Culture in Shaping Consumer Behavior
• Cultural Influences on Consumption Patterns
• Subcultures and Consumer Behavior
• Cross-Cultural Consumer Behavior
• Global Consumer Behavior Trends

Chapter 10: Social Class and Consumer Behavior

• The Concept of Social Class
• Social Class and Consumer Behavior
• The Impact of Social Class on Consumption Patterns
• Social Mobility and Consumer Behavior
• Marketing to Different Social Classes

Chapter 11: Consumer and Business Buying Behavior

• Differences Between Consumer and Business Markets
• The Business Buying Decision Process
• The Role of Business-to-Business Marketing
• Organizational Buying Behavior
• Marketing Strategies for Business Markets

Chapter 12: The Influence of Marketing Communications on Consumer Behavior

• The Role of Advertising in Consumer Behavior
• Theories of Persuasion and Consumer Behavior
• The Effectiveness of Marketing Communications
• Integrated Marketing Communications (IMC)
• The Role of Social Media and Digital Marketing

Chapter 13: Innovation, Adoption, and Diffusion

• The Concept of Innovation
• The Consumer Adoption Process
• Diffusion of Innovations
• Factors Affecting the Rate of Adoption
• Marketing Strategies for New Products

Chapter 14: Consumer Behavior and Public Policy

• Consumer Protection Laws and Regulations
• Ethical Issues in Consumer Behavior
• The Role of Consumer Advocacy
• Marketing to Vulnerable Consumers
• Socially Responsible Marketing Practices

Chapter 15: The Future of Consumer Behavior

• Trends Shaping the Future of Consumer Behavior
• The Impact of Technology on Consumer Behavior
• Sustainability and Ethical Consumption
• The Role of Artificial Intelligence in Consumer Behavior
• The Changing Consumer Landscape in a Globalized World

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