Co Creation Reshaping Business and Society in the Era of Bottom up Economics 1st Edition by Tobias Redlich, Manuel Moritz, Jens Wulfsberg ISBN 3319977873 978-3319977874

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Product details:

ISBN 10: 3319977873 
ISBN 13: 978-3319977874
Author: Tobias Redlich, Manuel Moritz, Jens Wulfsberg 

Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.

With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.
A must read for decision-makers looking to innovate their companies’ business models―from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen
Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth
Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

 Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics 1st Table of contents:

Part I. Collaborative Value Creation

How to Co-create Value with Users: A Case Study on Local Motors’ Contest Community

Using Open Production Sites for Supporting New Ways of Corporate Innovation

Distributed Manufacturing: Make Things Where You Need Them

Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services

Blockchain-Enabled Open Business Models: New Means to Shared Value Capturing?

How to Take Advantage of Online Platforms Like the Sharing Economy Does

The F.A.I.R. Model of Cooperation: How Managers Can Co-create Value Within Innovation Networks

Part II. Open Source Ecosystems

Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source

Understanding Open Source Software Communities

Harnessing the Synergy Potential of Open Source Hardware Communities

Open Source Medical Devices for Innovation, Education and Global Health: Case Study of Open Source Magnetic Resonance Imaging

Part III. Legal Challenges of Co-creation

Patent Law in the Era of 3D Printing: The Practitioner’s Perspective

Navigating Patents in an Open Hardware Environment

Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content

Overcoming Concerns in Collaborative Transactions

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