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Changing Planes Vol 2 1st edition by Stephen Holloway 0429870728 9780429870729

Name: Changing Planes Vol 2 1st edition by Stephen Holloway 0429870728 9780429870729
SKU: EB-20864
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Authors:Stephen Holloway , Series:Strategic Studies [30] , Tags:Social Science; General; Sociology , Author sort:Holloway, Stephen , Ids:9780429870729 , Languages:Languages:eng , Published:Published:Aug 2018 , Publisher:Routledge , Comments:Comments:Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.This work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets.

SKU: EB-20864 Category: eBook EPUB Tags: MANAGEMENT, Planes, Stephen Holloway, Strategic, Transition

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Changing Planes A Strategic Management Perspective on an Industry in Transition 1st edition by Stephen Holloway – Ebook PDF Instant Download/DeliveryISBN: 0429870728, 9780429870729

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Product details:

ISBN-10 : 0429870728

ISBN-13 : 9780429870729

Author: Stephen Holloway

Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry. This work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets.

Changing Planes A Strategic Management Perspective on an Industry in Transition 1st Table of contents:

Part One: Strategic Alternatives and Choice

1 Corporate strategy: growth, renewal, and scope

2 Competitive strategy

3 Strategies at the functional level

4 Conclusion to Part One

Part Two: Implementation

5 Growth, alliances, and globalization

6 Managing service-price offers

7 Service delivery as an interactive experience

8 Corporate infrastructure

Part Three: Outcome

9 Service quality, failure, and recovery

10 Customer retention

11 Conclusion

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