Business Writing for Results 1st edition by Jane Cleland 9780071426220 0071426221

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Product details:

 ISBN 10:0071426221

ISBN 13: 9780071426220

Author: Jane Cleland

Clear and persuasive writing holds the key to career success and advancement. Yet, far too few people have learned the styles and strategies that are essential for successful business writing. Business Writing for Results, written by one of today’s most popular and motivational business writing trainers, outlines an easy-to-use and easy-to-remember three-step system for crafting letters, proposals, E-mails, reports, and memos that are powerful and persuasive and guaranteed to produce results.

Business Writing for Results 1st  Table of contents: 

Chapter One Arrange Your Thoughts
A METHODICAL PROCESS
SET ACTION OBJECTIVES
EXERCISE 1: Write a One-Sentence Objective
ANALYZE YOUR TARGET READERS
EXERCISE 2: Target Your Reader’s Personality
CREATE THE RIGHT IMAGE
EXERCISE 3: How Formal Should Your Communication Be?
BIG PICTURE: USE THE MATRIX OF PERSUASION
EXERCISE 4: Put the Matrix of Persuasion to Work
Chapter Two Create a Draft on Paper (or on Your Computer)
GOOD WRITING STARTS WITH CLEAR THINKING
CHOOSE YOUR ORGANIZATIONAL STRUCTURE
EXERCISE 5: Select an Organizational Structure
ORGANIZE YOUR THINKING USING AN OUTLINE OR HUB & SPOKES
EXERCISE 6: Get Your Thoughts Down on Paper
Chapter Three Write Excellent First Drafts
WRITE POLISHED FIRST DRAFTS
WRITE WITH YOUR READERS IN MIND
EXERCISE 7: Calculate the Empathy Index
EXERCISE 8: Rewrite to Improve the Empathy Index
YOUR SALUTATION AND LEAD SET THE TONE
HOOK YOUR READERS’ INTEREST WITH A COMPELLING LEAD
EXERCISE 9: Add Urgency Through Time-Sensitive Vocabulary
ADD A SNAPPY CLOSE
EXERCISE 10: Write a First Draft
Chapter Four Hands-on Writing Workshop
ADD CREDIBILITY AS YOU REVISE
SPECIFICS INCREASE BELIEVABILITY
EXERCISE 11: Add Specificity to General Statements
EXERCISE 12: Add Examples to Make Dull Copy Come Alive
EXERCISE 13: Add Specificity to Increase Reader Understanding
SELECT THE BEST WORD TO EXPRESS YOUR MEANING
EXERCISE 14: Select Words with FURY
EXERCISE 15: Revise in a Methodical Manner
Chapter Five Revise for Impact and Clarity
CONCISE COMMUNICATIONS SUCCEED
TACTIC ONE: CONCISENESS
EXERCISE 16: Revise for Conciseness
TACTIC TWO: CLARITY
EXERCISE 17: Revise to Create Proper Emphasis and Increase Clarity
TACTIC THREE: A POSITIVE TONE
TACTIC FOUR: PARALLEL CONSTRUCTION
EXERCISE 18: Write a Third Draft
Chapter Six Determine What Kind of Proofing You Require
INTEGRATE PROOFING INTO THE WRITING PROCESS
UNDERSTAND PROOFREADING’S ROLE IN THE BUSINESS WRITING PROCESS
DETERMINE YOUR EDITING LEVEL BEFORE YOU BEGIN TO PROOF
WHAT DO YOU KNOW? IT’S QUIZ TIME
EXERCISE 19: Assess Your Knowledge
Chapter Seven Proofread for Perfection
CONFIRM YOUR TEXT IS CLEAR AND PROFESSIONAL
GRAMMAR AND PUNCTUATION UPDATE
POLITICALLY CORRECT WRITING
PUNCTUATE FOR CLARITY
EXERCISE 20: Revise for Clarity
USING PROPER GRAMMAR SIGNALS PROFESSIONALISM
EXERCISE 21: Correct Common Grammar Errors
USE THE CORRECT WORD
EXERCISE 22: Practice Using Frequently Misused Words
CAPITALIZE FOR EMPHASIS
EXERCISE 23: Capitalize Correctly
EXERCISE 24: What Did You Learn?
Chapter Eight Write with Confidence
PUTTING IT ALL TOGETHER: USE THE THREE-STEP PROCESS
A METHODICAL APPROACH
STEP ONE: GET YOUR THOUGHTS IN ORDER
EXERCISE 25: Write an Objective
EXERCISE 26: Analyze Personality
EXERCISE 27: Use the Formality Index
EXERCISE 28: Understand Your Overall Writing Assignment
STEP TWO: CREATE A DRAFT ON PAPER (OR ON YOUR COMPUTER)
EXERCISE 29: Select an Organizational Structure
EXERCISE 30: Use the Hub &Spokes Model
EXERCISE 31: Get a Draft on Paper
STEP THREE: REVISE FOR CLARITY
EXERCISE 32: Calculate Your Empathy Index and Revise to Increase Reader Focus
EXERCISE 33 :Add a Snappy Close
EXERCISE 34: Add Specificity
EXERCISE 35: Select Words with FURY
EXERCISE 36: Calculate Your Average Sentence Length
EXERCISE 37: Make It Clear
EXERCISE 38:Confirm That It’s Positive
EXERCISE 39: Maintain Parallel Construction
EXERCISE 40: Proofread for Perfection

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