business without borders 1st edition by Donald DePalma – Ebook PDF Instant Download/Delivery.097651690X,9780976516903
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ISBN 10:097651690X
ISBN 13: 9780976516903
Author: Donald DePalma
Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.
In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the “Eighth Continent,” a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations.
business without borders 1st Table of contents:
Ch. 1. Discovering the Eighth Continent
Ch. 2. Great Expectations for Global Markets
Ch. 3. Navigating the Global Journey
Ch. 4. Deciding Which Markets Matter
Ch. 5. The Laws of the Eighth Continent
Ch. 6. Building the Foundation for New Online Markets
Ch. 7. Putting Your Value Proposition to Work on the Eighth Continent
Ch. 8. Organizing to Serve the Eighth Continent
Ch. 9. Outsourcing Work to Fellow Travelers
Ch. 10. Measuring the Return on Global Investment.
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