Business Owners Guide to the Internet How to Build a Strong Web Presence for Your Business 2nd Edition by Hugo Barreca, Julia ONeill 1572486570 9781572486577

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Product details:

ISBN 10: 1572486570

ISBN 13: 9781572486577

Author: Hugo Barreca, Julia K. O’Neill

Whether you are a small business owner seeking to create or improve your Web presence, or a player in a large corporation who wants to better understand the legal and business fundamentals of your company’s Web enterprise, The Business Owner’s Guide to the Internet will provide you with the important information you cannot be without! –Build and register your website –Select and request your domain –Use current software or build customized versions –Register your copyright –Sell on the Internet –Develop customer relationships and maintain loyalty –Attract visitors to your website –Protect your business –Collect money, credit card authorization and taxation

Business Owners Guide to the Internet How to Build a Strong Web Presence for Your Business 2nd Table of contents:

SECTION I: Establishing and Managing Your Business

Chapter 1: Choosing a Business Entity

Selecting the Ideal Entity for Your Company

Corporate Structures: Advantages and Disadvantages

Overview of Limited Partnerships and LLCs

Comparing S Corporations and LLCs

Structuring Deals via Partners, Subsidiaries, or Affiliates

Chapter 2: Formation and Maintenance of Entities

Building Structures to Adapt to Change

Managing Liabilities During and After Business Operations

Avoiding Corporate Veil Piercing

Chapter 3: Fundamentals of Contracts

Benefits and Drawbacks of Contracts

Essential Contractual Requirements

Chapter 4: Managing Employees

Understanding Discrimination Laws

Key Considerations for Hiring and Termination

Employment Agreement Essentials

Internet and Email Policy Guidelines

SECTION II: Financing Your Internet Business

Chapter 5: Exploring Financing Options

Key Investment Interests

Equity vs. Loan-Based Financing

Chapter 6: Crafting a Business Plan

Importance of Nondisclosure Agreements

Matching Business Plan Types to Goals

Core Components of a Business Plan

Chapter 7: Raising Capital Through Equity

Effective Presentation Strategies

Securities Registration and Regulation D

Preparing for Initial Public Offerings

SECTION III: Developing Your Website

Chapter 8: Securing Your Website Name

Domain Name Selection and Registration

Handling Cybersquatting

Chapter 9: Website Development Processes

Defining System Specifications with the Waterfall Method

Agile Methodology in Development

Common Decisions Across Development Approaches

Chapter 10: Strategic Software and Hardware Choices

Contract Negotiation and Payment Terms

Evaluating and Comparing Suppliers

Chapter 11: Software and Hardware Implementation

Training Users and Managing Feedback

Controlling Functionality Creep

Chapter 12: Website Content Management

Ensuring Quality and Copyright Protection

Mitigating Risks of Defamation and Minor Access

SECTION IV: Operating Your Business Online

Chapter 13: Internet Business Models and Practices

Exploring E-Commerce and Retail Models

Using the Internet for Auctions and Matchmaking

Chapter 14: Driving Traffic to Your Website

Leveraging Search Engines for Visibility

SECTION V: Intellectual Property for Your Website

Chapter 15: Understanding Trademarks and Service Marks

Differentiating Trademarks and Service Marks

Chapter 16: Copyrights and Publishing in Electronic Media

Managing Copyright Infringements

Adopting the Publisher Model

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