Business and Technical Writing 6th edirion by Jeffrey Jablonski ISBN 1465289283 9781465289287

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Product details:

ISBN 10:       1465289283
ISBN 13: 978-1465289287
Author:         Jeffrey Jablonski

Business and Technical Writing takes a rhetorical approach that emphasizes writing in context and aims to move students through a continuum of writing experiences ranging from less contextualized workplace simulations to more situated, more authentic, client-based projects.  

Business and Technical Writing develops multiple literacies, including rhetorical literacy, visual literacy, information literacy, computer literacy, and ethical literacy.

Business and Technical Writing by Jeffrey Jablonski:

• Demonstrates how students can identify the multiple purposes of business and technical writing; follow the conventions of memos, letters, email, reports, resumes, presentations, and social media; and write using a professional tone and style.
• Discusses project management, research, and collaboration techniques for the production of effective team reports.
• Is Practical! Students learn to plan and carry out a multi-stage, collaborative research and writing projects, and to research, analyze and present large amounts of information clearly and persuasively in professional quality documents.
• Is Activity Based! Students are given problem-based writing tasks ranging from case assignments to larger client-based research projects that help students apply the principles discussed.

Business and Technical Writing 6th Table of contents:

Chapter 1: Introduction to Business and Technical Writing
1.1 The Importance of Business Writing
1.2 Key Differences Between Business and Technical Writing
1.3 Characteristics of Effective Writing
1.4 The Writing Process: Steps and Strategies

Chapter 2: Audience and Purpose
2.1 Understanding Your Audience
2.2 Identifying Purpose and Goals
2.3 Tailoring Your Message to Different Audiences
2.4 Ethical Considerations in Business Writing

Chapter 3: Business Writing Basics
3.1 Organizing Your Message
3.2 Writing Clear and Concise Documents
3.3 Tone and Style in Business Writing
3.4 Common Business Documents: Memos, Letters, and Emails

Chapter 4: Technical Writing Fundamentals
4.1 What is Technical Writing?
4.2 Key Characteristics of Technical Writing
4.3 Technical Writing in Different Industries
4.4 Understanding Technical Jargon

Chapter 5: Writing for Specific Purposes
5.1 Writing Reports
5.2 Writing Proposals
5.3 Writing Instructions and Manuals
5.4 Writing Research Papers and Articles

Chapter 6: Visuals and Graphics in Business and Technical Writing
6.1 The Role of Visuals in Communication
6.2 Creating Effective Charts, Graphs, and Tables
6.3 Using Diagrams, Flowcharts, and Schematics
6.4 Integrating Visuals with Text

Chapter 7: Document Design and Layout
7.1 Principles of Document Design
7.2 Formatting Business and Technical Documents
7.3 Using White Space and Typography
7.4 Accessibility in Document Design

Chapter 8: Revising and Editing Business and Technical Documents
8.1 The Importance of Revising
8.2 Techniques for Effective Editing
8.3 Proofreading for Grammar, Punctuation, and Style
8.4 Peer Reviews and Feedback

Chapter 9: Professional Communication and Collaboration
9.1 Communication in the Workplace
9.2 Collaborating on Writing Projects
9.3 Handling Criticism and Conflict in Writing
9.4 Writing for Multicultural and Global Audiences

Chapter 10: Writing for Digital Platforms
10.1 Writing for the Web
10.2 Writing for Social Media and Blogs
10.3 Email Etiquette and Professional Online Communication
10.4 Creating Effective Digital Documents

Chapter 11: Job Search and Career Documents
11.1 Writing Resumes and Cover Letters
11.2 Writing Job Application Emails
11.3 Preparing for Interviews and Follow-Up Communication

Chapter 12: Ethical and Legal Considerations in Writing
12.1 Understanding Copyright and Fair Use
12.2 Plagiarism and How to Avoid It
12.3 Writing for Transparency and Integrity
12.4 Legal Considerations in Business Writing

Chapter 13: Case Studies and Real-World Writing Applications
13.1 Case Study 1: Technical Documentation in IT
13.2 Case Study 2: Writing for Marketing and Advertising
13.3 Case Study 3: Business Reports and Presentations

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