Building Your Business with Google For Dummies 1st edition by Brad Hill ISBN 0470475512 9780470475515

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ISBN 10: 0470475512
ISBN 13: 9780470475515
Author: Brad Hill

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google’s hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Building Your Business with Google For Dummies 1st Table of contents:

Part 1: Getting Started with Google for Your Business

1. The Power of Google for Your Business
   • Why Google Tools Matter
   • An Overview of Google’s Business Solutions
   • Setting Up Your Google Account
2. Creating a Google Business Profile
   • The Importance of Google My Business
   • How to Create and Optimize Your Google My Business Profile
   • Managing Your Business Information

Part 2: Building Your Online Presence 3. Building a Website with Google Sites

• Why You Need a Website
• Creating and Customizing Your Google Sites Website
• Adding Features and Functionality

4. Using Google Search Engine Optimization (SEO) Tools
   • How Google Search Works
   • Basic SEO Tips for Your Website
   • Using Google Search Console for Better Results

Part 3: Promoting Your Business with Google 5. Advertising with Google Ads

• Getting Started with Google Ads
• Creating Your First Google Ads Campaign
• Optimizing and Monitoring Your Ads

6. Leveraging Google Analytics
   • Setting Up Google Analytics for Your Website
   • Understanding Website Traffic Data
   • Using Analytics to Improve Your Marketing Efforts
7. Promoting on YouTube and Google Display Network
   • Creating Video Content for YouTube
   • Running YouTube Ads
   • Advertising on the Google Display Network

Part 4: Organizing and Managing Your Business 8. Managing Your Business with Google Workspace

• Setting Up Google Workspace for Your Team
• Using Google Docs, Sheets, and Drive for Collaboration
• Managing Emails with Gmail and Google Calendar

9. Managing Customer Relationships with Google Tools
   • Using Google Forms for Customer Feedback
   • Organizing Customer Data with Google Sheets
   • Integrating Google Contacts and Calendar

Part 5: Growing Your Business with Google 10. Using Google for Market Research

• How Google Trends Can Guide Your Strategy
• Analyzing Competitors with Google Tools
• Identifying Opportunities and Gaps in the Market

11. Expanding Globally with Google Tools

• Reaching International Audiences with Google Ads
• Translating Content with Google Translate
• Expanding Your Business with Google My Business International Features

Part 6: Advanced Google Tools for Business Growth 12. Exploring Google Cloud Solutions

• Google Cloud Storage and Services
• Using Google Cloud for Data Analysis and Big Data
• Implementing Google Cloud for Scalability

13. Harnessing Google’s Artificial Intelligence and Automation Tools

• Automating Tasks with Google Assistant
• Exploring Machine Learning Solutions for Your Business

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