Build an eBay Business QuickSteps 2nd Edition by Carole Matthews, John Cronan ISBN 0071601465 9780071601467

Build an eBay Business QuickSteps 2nd Edition by Carole Matthews, John Cronan – Ebook PDF Instant Download/Delivery. 0071601465, 9780071601467
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ISBN 10: 0071601465 
ISBN 13: 9780071601467
Author: Carole Matthews, John Cronan

Step-by-Step, Full-Color Graphics! Get your eBay business started right away–the QuickSteps way. Color screenshots and clear instructions show you how to establish and run a profitable eBay business in no time. Follow along and learn how to create a business plan, build inventory, set up processing centers, create appealing listings, set up an eBay store, and market your business. You’ll also find out how to become an eBay Trading Assistant, use eBay sales outlets, and even raise money for your nonprofit on eBay. Use these handy guideposts: Shortcuts for accomplishing common tasks Need-to-know facts in concise narrative Helpful reminders or alternate ways of doing things Bonus information related to the topic being covered Errors and pitfalls to avoid.

Build an eBay Business QuickSteps 2nd Table of contents:

Chapter 1 Planning Your eBay Business
Building an eBay Business
Develop a Business Plan
Create a Business Plan
Becoming a PowerSeller
Implement Your Business Plan
Market Your Business
Designing a Business Plan
Apply a Marketing Strategy
Understanding Marketing
Create a Marketing Plan
Understanding Business Entities
Choose a Business Entity
Establish Your Business Entity
Solicit Help
Tap into the eBay Community
Funding Your eBay Business
Finding PowerSellers
Get Personal, Free Consulting
Getting Professional Help
Chapter 2 Developing Selling Strategies and Inventory
Develop Sales Strategies
Making the eBay Selling Transition
Sell by Volume
Target Selling with Your Sales Data
Gain a Competitive Awareness
Making It Easy for Your Buyers
Establish an eBay Brand
Enlisting eBay to Help You Cross-Promote
Acquire Inventory
Find Items the Old-Fashioned Way
Understanding the Jargon of Wholesaling
Acquire Wholesale Sources
Buy Wholesale on eBay
Import from Abroad
Use Drop-Shipping
Chapter 3 Creating eBay Business Processing Centers
Processing on the Fast Track
Process Incoming Items
Capture Purchase Data
Downloading eBay Transaction Data to QuickBooks
Control Your Inventory
Create and Manage Your Listings
Outfitting a Listing Central Area
Work with Listings
Finding a Grading or Authentication Service
Assign Customer Service and Listing-Management Functions
Receiving Wireless eBay E-mail Alerts and Instant Messages
Develop a Shipping Center
Create an Efficient Packaging Area
Access Shipper Services
Getting Free Packaging
Cut Shipping Costs
Chapter 4 Creating Super Listings
Using Listing Timing
Employ Listing Strategies
Reduce Fees
Use Item Specifics
Selecting Items to Sell with Pre-Filled Item Information
List Efficiently with Pre-filled Item Information
Use Visibility Upgrades
Create a Listing Template
Learning About HTML
Add Your Own Pictures
Take Quality Pictures
Create Listings Using Turbo Lister
Install Turbo Lister
Create a New Listing
Add Additional eBay Sites to Turbo Lister
Using Inserts
Create Listings Quickly
Modify Listings
Upload Items to eBay
Chapter 5 Managing Your eBay Business
Understanding Auction-Management Software
Manage Listings
Quickly Sell Bulk or Similar Items
Create a Listing Template in the Auction-Management Program
Adjust Your On-Hand Quantity
Adding an Active Listing to Your Template Collection
Using the Seller Dashboard
View Listings by Current Status
Changing a Listing for Success
Automate Your eBay Business
Reviewing Your Feedback Profile
Generate Reports
Manage Risk
Set Buyer Requirements
Protecting the Transaction
Restrict Bidders and Buyers
Guarding Against Fraud
Exempt Buyers and Bidders from Blocks
Understanding the Unpaid Item Dispute Process
Submit and Review Unpaid Item Disputes
Mediate Feedback with NetNeutrals
Chapter 6 Setting Up an eBay Store
Understanding the Features and Benefits of an eBay Store
Start an eBay Store
Open an eBay Store
Select a Subscription Level and Name Your Store
Setting Up a Store Quickly
Modify Store Settings
Adding to Your Store Header
Customize Your Store
Set Up Store Categories
Add Promotion Boxes to Your Store
Creating a Store Inventory Listing
Add Custom Pages
Chapter 7 Selling for Others
Understanding eBay Trading Assistants
Become an eBay Trading Assistant
Apply to Be a Trading Assistant
Complete a Trading Assistant Profile
Locating Trading Assistants
Apply Trading Assistant Profile Strategies
Using the Trading Assistant Toolkit
Market Your Trading Assistant Business
Learn the eBay Trading Assistant Business Cycle
Gauging How to Market Your Trading Assistant Services
Add the Trading Assistant Logo to Your Listings
Interact with Other Trading Assistants
Starting a Drop-Off Store Franchise
Open a Drop-Off Store
Understand Drop-Off Store Considerations
Becoming Bonded
Start and Maintain a Registered eBay Drop-Off Location
Chapter 8 Using eBay Sales Outlets
Use eBay Motors
Retracting a Bid or Best Offer
Organize to Sell Vehicles
Protecting the Buyer
Making the Sell
Enter Information into eBay Motors
Pay eBay Motors Fees
Use Half.com
Research the Price of Items
Determining Conditions
List an Item to Sell
List Multiple Items
Manage Your Inventory
Revise Prices
Use Kijiji to Post Ads
Post an Ad
Register with Kijiji
Chapter 9 Applying eBay to Nonprofits
Understanding MissionFish
Become an eBay Nonprofit Organization
Raising Funds
Keep Your Nonprofit Viable
Work with Paid Staff and Volunteers
Build an Image
Using eBay for Fundraising
Use eBay to Sell Your Nonprofit Items
Be a Nonprofit Direct Seller
Learning About Giving Works Fees
Register with MissionFish to Sell as a Nonprofit
Cancelling a Charitable Donation
Search for Your Favorite Nonprofit on Giving Works
Donate a Percentage of Your Sales to a Nonprofit
MissionFish Fees
Use Your Donation Account
Recommending a Nonprofit to eBay
Request a Tax Receipt
Receive a Nonpaying Bidder Refund
Chapter 10 Market and Promote Your eBay Business
Highlight Your Merchandise
Place Items on Sale
Create E-mail Mailings
Understanding E-mail Messaging Fees
Create a Flyer
Understanding Cross-Promotion
Cross-Promoting Across eBay
Leverage Your Off-eBay Web Sites
Cross-Promote from eBay
Add Search Engine Keywords to Your Store Pages
Create an About Me Page
Use the eBay Affiliate Program
eBay-ing Your Traditional Business

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