Brands and Gaming 1st edition by David Nichols, Tom Farrand, Tom Rowley, Matt Avery 1403998973 978-1403998972

Brands & Gaming 1st edition by David Nichols, Tom Farrand, Tom Rowley, Matt Avery – Ebook PDF Instant Download/DeliveryISBN:  1403998973, 978-1403998972 

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Product details:

ISBN-10 ‏ : ‎ 1403998973

ISBN-13 ‏ : ‎ 978-1403998972

Author :  David Nichols, Tom Farrand, Tom Rowley, Matt Avery

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

 

Brands & Gaming 1st Table of contents:

Are you ready to play?

Scoping the map

Target identified… deploy weapons

All work and no play?

Behind the avatar

Hankook Igyora!

Morphing giants

Press “start” to play

Brands and gaming

 

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