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Brainfluence100 Ways to Persuade and Convince Consumers With Neuromarketing 1st edition by Roger Dooley ISBN 1118113365 978-1118113363

Name: Brainfluence100 Ways to Persuade and Convince Consumers With Neuromarketing 1st edition by Roger Dooley ISBN 1118113365 978-1118113363
SKU: EB-23464
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Authors:Roger Dooley , Series:Education [327] , Tags:Business & Economics , Author sort:Dooley, Roger , Ids:9781118113363 , Languages:Languages:eng , Published:Published:Nov 2011 , Publisher:Wiley , Rating:Rating: , Comments:Comments:Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluenceexplains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.Brainfluenceoffers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customersIncludes ideas for small businesses and non-profitsRoger Dooley is the creator and publisher ofNeuromarketing,the most popular blog on using brain and behavior research in marketing, advertising, and salesBrainfluencedelivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.From the Inside FlapAccording to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it’s time to stop selling to just 5 percent of your customer’s brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain’s cognitive processes. When you understand how your customers’ brains work, you can appeal to the powerful subconsciousâ€”and get better results for less money.Brainfluenceexplains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways,Brainfluencecontains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.Neuromarketing can benefit your organizationâ€”whether a business or a nonprofitâ€”in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectivelyUse images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)Win loyalty with rewards and quality contact time with the customerKeep your brand associations consistent (and consistently good!) and become the more familiar brandBuild sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customersAnd much more!Brainfluencedelivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer’s subconscious mind is a vast potential resourceâ€”this book explains how to tap it.From the Back Cover”You can never be too enchanting, so read this book to learn even more ways to change people’s hearts, minds, and actions. It’s always good to have some science behind your tactics.”â€”Guy Kawasaki, author of Enchantment and former chief evangelist of Apple”Roger’s writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!”â€”Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain”Using the most modern neuroscience research out there, Roger Dooley’s insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition.”â€”Martin Lindstrom, author of Brandwashed”For years I’ve turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read.”â€”Brian Clark, CEO, Copyblogger Media

SKU: EB-23464 Category: eBook EPUB Tags: 100 Ways, Convince Consumers, Roger Dooley, With Neuromarketing

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ISBN 10: 1118113365
ISBN 13: 978-1118113363
Author: Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

Discover ways for brands and products to form emotional bonds with customers
Includes ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing 1st Table of contents:

Introduction

The Power of Neuromarketing
- Overview of neuromarketing and its relevance to consumer behavior
- How the brain influences purchasing decisions
- The ethical considerations of using neuromarketing techniques

Chapter 1: The Basics of Neuromarketing

Understanding the Brain
- How the brain processes information and makes decisions
- The role of emotions, cognitive biases, and heuristics
- The science behind neuromarketing
The Consumer Decision-Making Process
- How consumers make purchasing decisions
- The impact of subconscious influences and the emotional brain
- Understanding consumer needs and motivations

Chapter 2: Persuasive Tactics for Consumers

The Power of Color and Design
- How color influences consumer perceptions and decisions
- The importance of visual design in branding and product packaging
- Using color psychology to enhance persuasion
Creating the Perfect First Impression
- The significance of first impressions in consumer behavior
- Techniques for crafting a memorable first interaction with a brand
- The role of sensory experiences in shaping consumer perception
The Influence of Social Proof
- How social validation affects consumer choices
- Leveraging reviews, testimonials, and word-of-mouth marketing
- Using social proof to build trust and increase conversions

Chapter 3: Pricing and Persuasion

The Power of Pricing
- The psychology behind pricing and consumer perception of value
- Strategies for setting prices that appeal to the brain’s reward system
- Anchoring and decoy pricing techniques
Discounts and Scarcity
- The psychological impact of discounts and limited-time offers
- How scarcity drives urgency and increases sales
- Leveraging “fear of missing out” (FOMO) in marketing campaigns

Chapter 4: Enhancing the Customer Experience

Creating a Compelling Brand Story
- The importance of storytelling in connecting with consumers
- How narrative engages the emotional brain
- Building a brand identity through storytelling techniques
The Importance of Consistency
- How consistency in messaging, design, and experience builds trust
- Creating a seamless brand experience across multiple touchpoints
- The role of repetition in strengthening brand recall
The Role of Reciprocity
- Using the principle of reciprocity to create goodwill and loyalty
- Offering small gestures or gifts to persuade customers
- How reciprocity influences consumer willingness to act

Chapter 5: Advanced Neuromarketing Strategies

Neuromarketing Technology and Tools
- Overview of tools such as eye tracking, EEG, and fMRI used in neuromarketing
- How marketers use these tools to optimize consumer experiences
- Case studies of companies using neuromarketing technology effectively
The Science of Memory and Branding
- Understanding how memory shapes consumer decisions
- Strategies for creating memorable brand experiences
- Using repetition and emotional appeal to enhance brand recall

Chapter 6: Online Marketing and Digital Strategies

The Neuroscience of Online Shopping
- How consumers behave differently when shopping online
- The role of web design and navigation in driving sales
- Using neuromarketing principles to optimize e-commerce websites
The Influence of Digital Advertising
- How digital ads can be optimized using neuromarketing insights
- The impact of visual and emotional cues in online ads
- Creating ads that engage the brain and drive action

Chapter 7: The Ethics of Neuromarketing

Ethical Considerations in Neuromarketing
- The fine line between persuasion and manipulation
- Ensuring consumer autonomy while using neuromarketing techniques
- The future of neuromarketing and ethical guidelines for the industry

Conclusion

The Future of Neuromarketing
- Emerging trends in neuromarketing and consumer psychology
- How technology is shaping the future of marketing and consumer engagement
- Final thoughts on using neuromarketing effectively and ethically

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