Brainfluence100 Ways to Persuade and Convince Consumers With Neuromarketing 1st edition by Roger Dooley ISBN 1118113365 978-1118113363

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Product details:

ISBN 10: 1118113365
ISBN 13: 978-1118113363
Author: Roger Dooley 

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

• Discover ways for brands and products to form emotional bonds with customers
• Includes ideas for small businesses and non-profits
• Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing 1st Table of contents:

Introduction

1. The Power of Neuromarketing
   • Overview of neuromarketing and its relevance to consumer behavior
   • How the brain influences purchasing decisions
   • The ethical considerations of using neuromarketing techniques

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Chapter 1: The Basics of Neuromarketing

2. Understanding the Brain

   • How the brain processes information and makes decisions
   • The role of emotions, cognitive biases, and heuristics
   • The science behind neuromarketing

3. The Consumer Decision-Making Process

   • How consumers make purchasing decisions
   • The impact of subconscious influences and the emotional brain
   • Understanding consumer needs and motivations

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Chapter 2: Persuasive Tactics for Consumers

4. The Power of Color and Design

   • How color influences consumer perceptions and decisions
   • The importance of visual design in branding and product packaging
   • Using color psychology to enhance persuasion

5. Creating the Perfect First Impression

   • The significance of first impressions in consumer behavior
   • Techniques for crafting a memorable first interaction with a brand
   • The role of sensory experiences in shaping consumer perception

6. The Influence of Social Proof

   • How social validation affects consumer choices
   • Leveraging reviews, testimonials, and word-of-mouth marketing
   • Using social proof to build trust and increase conversions

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Chapter 3: Pricing and Persuasion

7. The Power of Pricing

   • The psychology behind pricing and consumer perception of value
   • Strategies for setting prices that appeal to the brain’s reward system
   • Anchoring and decoy pricing techniques

8. Discounts and Scarcity

   • The psychological impact of discounts and limited-time offers
   • How scarcity drives urgency and increases sales
   • Leveraging “fear of missing out” (FOMO) in marketing campaigns

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Chapter 4: Enhancing the Customer Experience

9. Creating a Compelling Brand Story

   • The importance of storytelling in connecting with consumers
   • How narrative engages the emotional brain
   • Building a brand identity through storytelling techniques

10. The Importance of Consistency

    • How consistency in messaging, design, and experience builds trust
    • Creating a seamless brand experience across multiple touchpoints
    • The role of repetition in strengthening brand recall

11. The Role of Reciprocity

    • Using the principle of reciprocity to create goodwill and loyalty
    • Offering small gestures or gifts to persuade customers
    • How reciprocity influences consumer willingness to act

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Chapter 5: Advanced Neuromarketing Strategies

12. Neuromarketing Technology and Tools

    • Overview of tools such as eye tracking, EEG, and fMRI used in neuromarketing
    • How marketers use these tools to optimize consumer experiences
    • Case studies of companies using neuromarketing technology effectively

13. The Science of Memory and Branding

    • Understanding how memory shapes consumer decisions
    • Strategies for creating memorable brand experiences
    • Using repetition and emotional appeal to enhance brand recall

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Chapter 6: Online Marketing and Digital Strategies

14. The Neuroscience of Online Shopping

    • How consumers behave differently when shopping online
    • The role of web design and navigation in driving sales
    • Using neuromarketing principles to optimize e-commerce websites

15. The Influence of Digital Advertising

    • How digital ads can be optimized using neuromarketing insights
    • The impact of visual and emotional cues in online ads
    • Creating ads that engage the brain and drive action

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Chapter 7: The Ethics of Neuromarketing

16. Ethical Considerations in Neuromarketing
    • The fine line between persuasion and manipulation
    • Ensuring consumer autonomy while using neuromarketing techniques
    • The future of neuromarketing and ethical guidelines for the industry

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Conclusion

17. The Future of Neuromarketing
    • Emerging trends in neuromarketing and consumer psychology
    • How technology is shaping the future of marketing and consumer engagement
    • Final thoughts on using neuromarketing effectively and ethically

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