Big Data A Road Map for Successful Digital Marketing 1st edition by Amandeep Singh, Rohit Bansa,Sandhir Sharma – Ebook PDF Instant Download/Delivery.3110733714,9783110733716
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Product details:
ISBN 10: 3110733714
ISBN 13: 9783110733716
Author:Amandeep Singh, Rohit Bansa,Sandhir Sharma
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Big Data A Road Map for Successful Digital Marketing 1st Table of contents:
Chapter 1 AIC Algorithm for Employee Motivation
Chapter 2 Big Data Analytics in Predicting Consumer
Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia
Chapter 4 Customer Vision with Big Data Analytics
chapter 5 A Review
chapter 6 A Bankers Perspective
Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics
Chapter 8 Impacts of Big Data on Mobile Marketing Big Data and Mobile Marketing
chapter 9 Cases from Developed and Emerging Economies
Chapter 10 Leveraging Big Data for Digital Marketing
Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment
Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility
Chapter 13 Role of Big Data in Growth of Digital Marketing
Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry
Impact on Digital Era of TwentyFirst Century
Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies
Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature
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