Behavioural Business The Psychology of Decisions in Economy Business and Policy Contexts 1st Edition by Janneke Blijlevens, Meg Elkins, Ananta Neelim 981195545X 9789811955457

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ISBN 10: 981195545X

ISBN 13: 9789811955457

Author: Janneke Blijlevens, Meg Elkins, Ananta Neelim

This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.   This book uniquely positions behavioural business as different from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, financial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners.   This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise. 

Behavioural Business The Psychology of Decisions in Economy Business and Policy Contexts 1st Table of contents:

Part I. Background

1. Behavioural Business: The Psychology of Decisions in Economic, Business and Policy Contexts

2. Introducing Behavioural Business

Part II. Concepts and Approaches

3. Culture and Economic Behaviour: Evidence from an Experimental-Behavioural Economics Research Programme

4. The Detective Mindset: Forensic Approaches to Detecting Behaviour

5. Gender in the Workplace

6. Behavioural Business Design

7. Behavioural Organisational Strategy

Part III. Applications

8. Charitable Giving for International Development: Insights from Behavioural Economics and Other Disciplines

9. Unite and Conquer? Behavioural Pitfalls in Australia’s Response to COVID-19

10. Unlocking Creativity for Business Potential

11. Behavioural Aspects of Financial Advice

12. Behavioural Aspects of the Real Estate Market

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