Artificiality and Sustainability in Entrepreneurship 1st edition by Richard Adams, Dietmar Grichnik, Asta Pundziene, Christine Volkmann ISBN 3030176114 9783030176112

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Product details:

ISBN 10:       3031113734
ISBN 13: 978-3030176112
Author:         Richard Adams, Dietmar Grichnik, Asta Pundziene, Christine Volkmann

This open access edited volume explores the past, present, and future of artificiality and sustainability in entrepreneurship – the unforeseen consequences and ways to advance to a sustainable future. In particular, it connects artificiality, sustainability and entrepreneurship, intertwining artificial with the specific phenomenon of those novel digital technologies that provoke continuous and significant change in our lives and business. Unlike digital entrepreneurship research, which focuses on digital technology development and management, this book covers processes and mechanisms of sustainable adaptability of entrepreneurs, the business logic of start-ups, and the collaborative behaviours under the mass digital transformation, including the prevalence of artificial intelligence.

Some of the questions that this book answers are as follows: How has entrepreneurship reacted to such challenges previously? What lessons have been learned and need to be carried forward? How can entrepreneurship and the artefacts of entrepreneurship respond to current challenges? What should be the mindset of the entrepreneur to assure sustainable adaptation? How to embrace and embed the new business logic?

Artificiality and Sustainability in Entrepreneurship 1st Table of contents:

Part I: Introduction

• Artificiality and Sustainability in Entrepreneurship: Exploring the Unforeseen and Paving the Way to the Sustainable Future

Part II: Embracing Digital Transformation and Opening Up New Business Opportunities

• Digitalization and Its Impact on the Internationalization Models of SMEs
• Born Digitals: Understanding the Sustainable Competitive Advantage Across Different Markets
• The Value Chain Configuration in the Digital Entrepreneurship Age: Location Decisions and the Paradoxical Role of Digital Technologies
• Entrepreneurial Thinking and Acting in the Context of Great Transformations in Germany: How to Approach Entrepreneurial Personalities and Organizations in Order to Actively Shape Ongoing and Future Transformational Challenges?

Part III: Building New Capabilities and Learning Mechanisms to Enhance Competitiveness in the Market Predominated by Artificial Environments

• The Evolution of the Dynamic Capabilities Framework
• Transforming a Highly Tactile Entrepreneurship Course “Ideas to Innovation” to an Entirely Online Delivery Model: Lessons for Theory and Practice
• Applying Eye Tracking Technology in the Field of Entrepreneurship Education

Part IV: Setting New Imperatives Related to Customers and Stakeholders in the Ecosystems

• Solutions of Brand Posts on Facebook to Increase Customer Engagement Using the Random Forest Prediction Model
• Entrepreneurial University and Social Innovation Ecosystems: Do They Support HEIs Knowledge-Based Economic Development?
• Cultivating the Impact of Sustainable Entrepreneurship: A Discussion of Upscaling Approaches in Sustainable Entrepreneurial Ecosystems

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